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Cockroach

Published/Aired: 
January 2008
Description: 
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Alexander Jaggy
Art Director / Copywriter: Keat Aun Tan
Photographer: Fai, IFL Studio
Account Managers: Yves Rosengart, Johanna Hecker, Jan Groenendijk, Stefanie Gombert
Planning: Christian Hupertz
Image Editing: Mei Ling, IFL Studio
Production: Carsten Koeslag

Comments (46)

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Highest Rated

seghbal's picture
seghbal
Activity Score 35

the idea is great, I admire it, but i dont get it, if it's been killed by baygon why the hell there is a mess under the roach?! isn't it supposed to be clean death?

shaking's picture
shaking
Activity Score 94

gr8

Ad_dict's picture
Ad_dict
Activity Score 71

Superb

liar's picture
liar
Activity Score 384

lol...but why it doesn't have the complete brand name inside the print?

vinaywins's picture
vinaywins
Activity Score 138

Simply Superb

Vinaywins

second_creator's picture
second_creator
Activity Score 754

Jung V...

copywriter

supersupergirl's picture
supersupergirl
Activity Score 294

because the cockroach died halfway trying to give his people a clue as to who killed him! brilliant.

bushdlv's picture
bushdlv
Activity Score 59

very good.

jaykumar's picture
jaykumar
Activity Score 42

its really great work, but i think their should be some were the brand name.

juliangray's picture
juliangray
Activity Score 987

a logo would over explain it. this way the moment of impact its the brand itself. the answer to the ad that one formulates in the head is "baygon" and when you think of the brand, there comes the smile.

thats a great moment beetween the brand and the consumer that should not be spoiled by a screaming logo that makes an internal process (therefore, embrassed moment) something external and uncalled for.

GREAT WORK.

cortescreativo's picture
cortescreativo
Activity Score 118

i think the roach doesnt write all the name causedidn't had the time to wrote it, baygon kills fast

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

ads for monkeys's picture
ads for monkeys
Activity Score 27

Thats good.
but I don't understand the green liquid.
is this the way baygon kills cockroaches? Smash them or shoot!

clanofmiller's picture
clanofmiller
Activity Score 27

It probably doesn't, it's a reference to 'thousands' of horror movies and it's a use of 'poetic license'. I really like the idea.

sumsum's picture
sumsum
Activity Score 615

really good one!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

did you really need a planning for that "big" job?

Mr.Top's picture
Mr.Top
Activity Score 728

Without logo or complete product name is hard to believe this ad is not FAKE.

TrainRunner's picture
TrainRunner
Activity Score 225

i sense some jealousy.

Mr.Top's picture
Mr.Top
Activity Score 728

That is totally fake doesn't mean i don't like it. I do like it.

berenice81's picture
berenice81
Activity Score 136

Well, that´s truth but MR. Top, but its still great!

Congrat

sidzei's picture
sidzei
Activity Score 23

great funny ad!!!

comAd's picture
comAd
Activity Score 162

giggles.

Todster35's picture
Todster35
Activity Score 94

Gave me a giggle.

snehachavan's picture
snehachavan
Activity Score 18

superb....brilliant idea....hats off

LeBigelow's picture
LeBigelow
Activity Score 23

I really like the idea! Also the execution is very good!

But I think the logo should be there. After all you want to sell a product and a client wants to be recognized. Some people will get it also like that, but not a max.

Lord Mayonnaise's picture
Lord Mayonnaise
Activity Score 8

Wow!

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Can___? (though I think the ad will not stand a chance without the headline above).

Dalbir
www.AdOfDaMonth.com

fractalrene's picture
fractalrene
Activity Score 1504

Hahaha, good one. This one makes up for the rubik one. The image is still too bright for the mood.

sold's picture
sold
Activity Score 3305

great, but i have a question (made by my wife):
baigon kills like a sandal? smashing?

weedtweed's picture
weedtweed
Activity Score 62

luvvvit luvvit luvit!

hoopla's picture
hoopla
Activity Score 56

The IFL Studio is in Mumbai, as far as i know.
Is Jvm going seriously global productionwise or
is it more like a few cds and planners bought
an idea that was already done by Keat Aun Tan?
Worked for the skyscraper alphabet last time.

Ant's picture
Ant
Activity Score 64

IFL studio is in Malaysia

hoopla's picture
hoopla
Activity Score 56

You're right, its located in Kuala Lumpur.
That's of course much closer to hamburg.

Pogi5's picture
Pogi5
Activity Score 253

Dooooooope. Love it!

Nolan's picture
Nolan
Activity Score 189

Fantastic work!

JAGGY's picture
JAGGY
Activity Score 1382

Great work, Alexander Jaggy. Keep it up.

Jaggy, MICA Ahmedabad

Papaupa's picture
Papaupa
Activity Score 17

Hola Aun es Albio / Barcelona.

Congratulations by your work. A hug and luck

Albio.

ssguixi's picture
ssguixi
Activity Score 213

i saw a crime film last nite with the victim wrote name of the murderer on side of loads of fax papers...:D

eltipo's picture
eltipo
Activity Score 209

lol

carlo's picture
carlo
Activity Score 163

Makes me smile.

_____

Because great designs need no further explanation.

oranus's picture
oranus
Activity Score 5

жалка таракашкууууу!!! =\

arcman's picture
arcman
Activity Score 41

It's sooo FUNNY... Nice one! =)

Guest's picture
Guest

why with blood? someone step on it?

Girlfireice's picture
Girlfireice
Activity Score 254

brilliant

Kamikaze777's picture
Kamikaze777
Activity Score 119

Amazing! xD

Inkzoo's picture
Inkzoo
Activity Score 3

Awesome.....

alausa's picture
alausa
Activity Score 1420

Damn you Baygon! for killing a roach that can spell!

seghbal's picture
seghbal
Activity Score 35

the idea is great, I admire it, but i dont get it, if it's been killed by baygon why the hell there is a mess under the roach?! isn't it supposed to be clean death?

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