Cocco’s Café: World Trade Centre

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
Published: December 2008

Related videos by Shutterstock

25 comments

Reality Check's picture
Reality Check
1799 pencils

Guaranteed to leave you speechless, one way or another.

Guest's picture
Guest

definitely no. definitely not for coffee.

alexander_bickov's picture
alexander_bickov
3279 pencils

A lot of information on this ad. I dont get it.

Reality Check's picture
Reality Check
1799 pencils

No offense intended, alexander_bickov, but English is not your first language, so this copy-heavy ad -- which conceptually makes sense -- is not made for you, i.e., you're not the target audience.

(My comment is neither defending nor criticizing the campaign and, by the way, your English is better than my Latvian, alexander_bickov!)

alexander_bickov's picture
alexander_bickov
3279 pencils

Agree with you! My english is bad! So please do not nag :) I can commnet in Russian or Latvian :)

Reality Check's picture
Reality Check
1799 pencils

@ alexander_bickov,

Hi. To be clear: I did not imply your English was bad. (Actually, your English is quite good.) I only said that because English is not your first language, you would find this copy-heavy, English-written ad a little hard to understand, as evidenced by your original comment.

In my opinion, there is not too much information. And at actual size (I am assuming A3 / 11" x 17") it would flow quite nicely, in the way comic book text flows.

But that's just my opinion. And I wasn't nagging, either.

Godspeed!

Guest's picture
Guest

What the hell is going on here?

daniel ieraci's picture
daniel ieraci
333 pencils

Can't really tell if I like it or not, which could be a good thing as it's got me thinking about it at least. Nice Art Direction though (although the small copy can be a bit frustrating to read).

Guest's picture
Guest

i kinda find it islamaphobic...

Guest's picture
Guest

dont think its right to do ads like this using incidences where 1000s of innocent people have lost their lives.
All the ads leave a bad taste. Lets not trivialise these massacres by using them as topics for ads.

Guest's picture
Guest

i like it

Blashyrkh's picture
Blashyrkh
32701 pencils

Totally crap conversation for a coffee. Everything else is ok.

Pencil-Killer's picture
Pencil-Killer
59 pencils

don't like it, not creative at all.nobody will know the truth behind this tragedy, nobody..

Dev Kumar's picture
Dev Kumar
834 pencils

It's insensitive to play on such tragedies. It's hardworking communication and well-concieved in a way but in my opinion it broke the moral code of conduct.

ivan's picture
ivan

Is there such a moral conduct written down anywhere? If not maybe it's time to do one. But then every culture will have a different set of codes. Hard to generalize internationally.

Ivan Raszl, admin of AotW

Dev Kumar's picture
Dev Kumar
834 pencils

Well mate, I only said that the premise is inappropriate because it's a tragedy that we're talking about here. Honestly, I don't think tragedies have anything to do with what you call culture. I'm quite sure that it's not right to leverage a tragedy for profit.

bhatnaturally's picture
bhatnaturally
95 pencils

I thought these were meant to be coasters in the cafe. Even then, 'conversations' is bit of a stretch.

acushla's picture
acushla
10 pencils

It fails to convince me that conversations can be powerful. In part because we know for fact, that Flight 11 did crash. The story makes light of the tragedy... like it's so easy to talk a terrorist out of terrorism.

Guest's picture
Guest

Okay. I get the idea. Jaw jaw is better than war war. Coffee facilitates conversation. I like the art direction too.

But apart form being dreadfully written - some of the copy is semi-literate, I agree with the comments about bad taste.

Neither advertising nor selling shit is the be all and end all of society. Other people's tragedies are not fair game to sell any old product. People have feelings and 9/11 and the other acts are too raw, their victims too real, to be co-opted into a cheap bit of advertising, or more likely scam-ertising.

Think how you would feel if your close relative had been murdered in one of these attacks and some a--hole leapt on the experience as an excuse to sell coffee, or toilet paper, or jeans, whatever.

This is cheap, shoddy advertising for the advertising industry that shits on the people it ostensibly is talking about. Frankly, be ashamed.

Guest's picture
Guest

this is the most insensitive piece of shit i have read in a long time. almost as bad as those infamous 'lego' ads with the wtc towers standing straight and the line rebuild it on them.

please think before you make ads.

you can't hide shit work behind flashy design or words...

Guest's picture
Guest

i wonder why no one thought the execution about the hiroshima tragedy wasnt as immoral. as far as i know over a million people where nuked to death.

A stranger abroad's picture
A stranger abroad
427 pencils

If you look, people did object to that execution as well. Personally I did not post on both threads as all I would be doing is repeating what I posted here. But I find the Hiroshima ad just as naive, exploitive and objectionable.

Estimates of the death toll at Hiroshima btw - including post-attack casualties - range for 150,000 to 200,000.

Guest's picture
Guest

This is the most well executed DUMB IDEA i've seen in a long, long time. The premise is absolutely looney:

by their nature, terrorists are IRRATIONAL people who cannot just be "talked out" of committing mass murder.

by this logic, terrorists are just "misunderstood" and if only we spoke to them "in their language" they'd "come around" and have some magic epiphany.

this is, of course, utter and complete bullshit.

Guest's picture
Guest

I feel like I have wasted my time reading this ad. Complete crap and an inappropriate subject matter to use to advertise what again, coffee or talking? There is no tag line or call to action. Pointless. If its to get people to talk there should be a web link to a forum or a coupon for coffee. Not impressed.

Guest's picture
Guest

Wooow! LOVE THIS AD! CONGRATS!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments