Cocco’s Café: Jallianwallah Bagh

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
Published: December 2008

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Guest's picture
Guest art direction

Guest's picture

prasoon joshi...u always been my favorite creative....lovely work bro

ruSh.Me's picture
109 pencils

Nice art direction, But I guess it would be better, if they don't open a Cocco’s Café in Amritsar.. People have suffered and probably, they would find it in bad taste... Not the coffee, but the entire incident..

Guest's picture

This is really nice. We could have a fourth one in the campaign.Mr.Joshi talking Mr.Anil out of this campaign. That would've saved us from another disaster. But alas..

Guest's picture

I do think that these are beautifully art directed, and together they tell a story, and maybe they will in fact be conversation starters. But my question is, why not have one themed around an inspirational event? Actually bring to life some good that is going on in the world?

Guest's picture

'and every children of this mother will sacrifice...'?????? 4th coaster, second row. I don't know, but it seems like a fifth grader wrote the copy

tirthomitro's picture
2720 pencils

yeah.. copywriters on these ads take notice!
wake up and smell the...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This piece of work is in very bad taste.

The event being discussed here (and over the top of it, manipulated 'creatively') will not really go down well with any Sikh. Believe me; If you don't, take a fair survey.

Although it's often said - "Advertising has a social responsibility," and "Advertising shouldn't exploit sensitive subjects (like this one) for the purpose of selling something," creatives do tend to ignore such wisdom in the rush of executing an 'out-of-the-box' idea. Even senior people like the ones mentioned in the credentials section.

I am an admirer of Prasoon Joshi's lyrical abilities, but thumbs down to this ad.

UsernamePassword's picture
16 pencils

These ads are in very bad taste.

The events being discussed here (and over the top of it, manipulated 'creatively' at the whims and fancies of a 'witty' writer) will not really go down well with any of the people / communities / populations affected.

Although it's too often said that advertising has a social responsibility, and that advertising shouldn't exploit sensitive subjects like these for the purpose of merely selling something, creatives (even those at senior levels) do tend to ignore these things in the rush of executing an 'out-of-the-box' idea!

Really, thumbs down.

UsernamePassword's picture
16 pencils

@ Previous comment: I hadn't seen the other two ads in the series.

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