Cocco’s Café: Hiroshima

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Copywriter: PK Anil
Art Directors / Typographers: Pramod Chavan
Illustrators: Pramod Chavan, Ferdinand Rodrigues
Photographer: Shekhawat
System correction: Robert Joseph, Harshal Pandere
Published: December 2008

10 comments

Guest's picture
Guest

ggrrrrrrrrrrreeaaaaatt!!!!.another great prasoon joshi work...

Guest's picture
Guest

this are the ideas that sumple you hate or love them.

Guest's picture
Guest

so what?

tamer samy's picture
tamer samy
683 pencils

i like the execution, but i cant understand the idea.. !!

Guest's picture
Guest

loved it...the copy, the art...what a fresh take on such a simple insight....

tirthomitro's picture
tirthomitro
2764 pencils

great stuff.
hats off to prasoon joshi!

they showed me a picture & i laughed
dignity has never been photographed

StarlaY's picture
StarlaY
310 pencils

this is one of the best works I've ever seen for the past few months. The insight is clear, the execution is eye catchy. Heck, I read the the whole ad.

“Inspiration exists, but it has to find us working.” Picasso.

ricklongo's picture
ricklongo
1244 pencils

I like the idea, but the writing is cheesy as hell. It would be a lot better if the conversation was actually believable.

Guest's picture
Guest

I liked it. I like the way people think on to it and execution si also good.

Guest's picture
Guest

...and so WWII went on and on, the WAR OF JAPAN (1943-1950) cost another 7 MILLION LIVES, and the crew of the Enola Gay spent the rest of their lives in prison for treason, save for the captain, who was summarily executed.

yay.

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