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Hourglass

Agency: 
Published/Aired: 
September 2010
Description: 

Need Help?

Advertising Agency: Kami.case, Montreal, Canada
Producer: Gerald Collard
Creative Director: Mathieu Fortin
Art Directors: Nicolas Delille, Martin Nepton
Copywriter: Mathieu Fortin
Photographer: Martin Nepton
Additional credits: Marie- Eve Arsenault

Comments (11)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8073

They were just kidding :) Plus it doesn't matter what the original idea was if people can easily misunderstand it or hijack like this (which could be a good thing sometimes - NOT the case)

Craziad's picture
Craziad
Activity Score 32

nice one.. I kinda like it

Guest's picture
Guest

Not bad

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

what's the product?

Craziad's picture
Craziad
Activity Score 32

it's an ad for a service ... "help from cocain" association

HappyHour's picture
HappyHour
Activity Score 2381

Are you almost out of cocaine? We can help.

akshaysrikar's picture
akshaysrikar
Activity Score 420

hahahah... no shit... that is what i think too...

atb2005's picture
atb2005
Activity Score 13561

The idea is not that someone's "almost out of cocaine". The idea is that time is running out and so you need help asap. Nice visual.

Dzsoi's picture
Dzsoi
Activity Score 8073

They were just kidding :) Plus it doesn't matter what the original idea was if people can easily misunderstand it or hijack like this (which could be a good thing sometimes - NOT the case)

Cheerriiee's picture
Cheerriiee
Activity Score 952

al right, it took me some time to resolve.

Lucylu's picture
Lucylu
Activity Score 109

I really like this - sends a powerful message very simply.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cute 'community' idea... but it would seem to me that an edgier idea would be called for here if we're talking to addicts.

The Jobless Writer
Will Think for Salary

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