Coca-Cola: Surfer
Enjoy
Advertising Agency: Ogilvy, Singapore
Creative Director: Sonal Dabral
Art Director: Alan Vladusic
Copywriter: Neil Flory
Via: 10ad
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38 Comments
i like this. very neat. it's true that coke doesn't need to write the name of the brand in their ads.
http://canofthought.blogspot.com
True, one of the few brands. Nike, Coke, what else?
Sogetex?
Pepsi (:
Economist
Marlboro
iPod (Apple)
playboy
mcdonald's
FatBurger.
Hey, at least they tell it like it is. Try their Fat Steak Fries. You don't know what you're missing!
pepsi, mcdonalds, apple, adidas, sony, and don't forget wwf®™
Sincerely,
Arnold Santillan
714-206-2459
judging by the latest campaign, Snickers
http://canofthought.blogspot.com
BluMarTen roxxxxxx :D
What confuses me though is that enjoy hasn't been their pay off for a long time now.
are you a client? it's not a tag line.
www.lapointdesign.com
"enjoy" was their tagline from the mid 90s until a few years ago.
@Lapoint.
It's utter coincidence then? I'm just saying that it's stupid when there's a global campaign running to refer to the old pay off, which is *exactly* what the whole campaign is about. As it's always been with Coca Cola. This is either a scam or it ran years ago. I neither find it smart nor interesting to look at, and with the campaign that's currently running it's completely nonsensical.
another sonal dabral.....
great!
end of joy, enjoy
Neat idea - look great on a billboard.
1) No.
2) As a billboard, it'll only look like a half-finished paint job.
I thought the campaign Coke is running this year is
"Live on The Coke Side of Life"???
Yesh I have heard of those 'Coke side of life' ads, but I didn't expect this one, no way.
I said 'Wooo-hooo.' Happy now?
I liked.
simply superb! this is gud!
* it's not how good you are. it's how good you want it to be *
Sorry, I fell asleep watching this. It's too boring.
FER.
La classse!
--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns
good one
Very Kewell!
>>>> That's not an ad. THIS is an ad.
1990"s
Exactly.
i like this!!
donno mh abt 1990s!
the best is still to come
smart ad, but, i don't like the font the used for the "enjoy".
not match into the whole design.
http://jennywhx.blogspot.com jwhx:Visionary
what will neil french say?
jono
Why Neil French?
Neil French is famous for his long copy ads. This ad is the exact opposite of his style.
surfer a bit too little. otherwise - great! 'Enjoy' or 'Coke side of life' - doesn't matter. works with both tags.
we had done a similar one for coke long back, it was titled the flying carpet
sonal 'fucking' dabral
F*ckin' awesome!
Beto Ramirez.
Designer.
DLS Media.