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Agency: 
Published/Aired: 
June 2008
Description: 

Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

A fresh new vibe on the Coke side of life.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha

Comments (8)

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Highest Rated

dico's picture
dico
Activity Score 332
pierrelastname's picture
pierrelastname
Activity Score 2869

and nothing more....

tridipnandi's picture
tridipnandi
Activity Score 220

nice illustration...copy placement is tooooo bad...sorry

raheelfaraz's picture
raheelfaraz
Activity Score 26

copy placement is guideline of coke... cant do much about it...

hamiya's picture
hamiya
Activity Score 13

The idea to promote local culture is very well executed.... very nice

mansoor khan's picture
mansoor khan
Activity Score 35

i like the connection of the coke with our culture

creativeshrestha's picture
creativeshrestha
Activity Score 15

nice graphics

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