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Open Happiness

Agency: 
Published/Aired: 
May 2012
Description: 

Coca-Cola open happiness.

Advertising Agency: McCann Erickson, Berlin, Germany
Chief Creative Officer: Bill Biancoli
Executive Creative Directors: Thorsten Adenauer, Stefan Baechle
Creative Directors: Tilo Endert, Erik Gonan
Art Director: Lisa Marie Schroeder

Comments (22)

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Highest Rated

Treplev's picture
Treplev
Activity Score 50

Not as good as the Hands one. But still, nice and clean approach to perhaps the most recognizable logo ever.

charithco's picture
charithco
Activity Score 266

think-full nice and simple.

"Art is my life's satisfaction"

khronos's picture
khronos
Activity Score 998

cute

Ad Analyst's picture
Ad Analyst

Beautifull Ad. Today the Quotes of Mr Ogilvy came true " Big ideas are usually small". Great ogilvy

somecopywriter's picture
somecopywriter
Activity Score 1113

Love the simplicity.

creativechamber's picture
creativechamber
Activity Score 30

very 90s

feysal's picture
feysal
Activity Score 2561

coke does it again..awesome

groovy baby!

allan080i's picture
allan080i
Activity Score 107

boring :\

C B 2 8's picture
C B 2 8
Activity Score 8

It would be nice if that was a natural crop of the logo - but it isn't.

kleenex's picture
kleenex
Activity Score 43434

Simple works for me.

paulofoka's picture
paulofoka
Activity Score 2

amazing simplicity

gonndo's picture
gonndo
Activity Score 1094

Good approach, but I think is very 90's...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

samenshaw's picture
samenshaw
Activity Score 47

Simple but very effective! Well Done

incoming's picture
incoming
Activity Score 107

I am forever will be in love with Coca-Cola ads.

Martijn's picture
Martijn
Activity Score 1888

What part of the Coca-Cola logo is this?
http://www.logostage.com/logos/coca-cola.jpg

ChuckN's picture
ChuckN
Activity Score 139

Are you serious?

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Sempre coca-cola! perfeito!

mahmoudb's picture
mahmoudb
Activity Score 50

thoughtful only

fourwd87's picture
fourwd87
Activity Score 148

well, it would be better if it is only cropped...
but okay, it works in THAT way!

life is either, a daring adventure or nothing

KDbranding's picture
KDbranding
Activity Score 78

nice one !

kalra kieth's picture
kalra kieth
Activity Score 139

nice.

Treplev's picture
Treplev
Activity Score 50

Not as good as the Hands one. But still, nice and clean approach to perhaps the most recognizable logo ever.

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