Coca-Cola: Open Happiness

Coca-Cola open happiness.

Advertising Agency: McCann Erickson, Berlin, Germany
Chief Creative Officer: Bill Biancoli
Executive Creative Directors: Thorsten Adenauer, Stefan Baechle
Creative Directors: Tilo Endert, Erik Gonan
Art Director: Lisa Marie Schroeder
Published: May 2012

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22 comments

charithco's picture
charithco
177 pencils

think-full nice and simple.

"Art is my life's satisfaction"

khronos's picture
khronos
998 pencils

cute

Sales and Marketing's picture
Sales and Marketing
451 pencils

Beautifull Ad. Today the Quotes of Mr Ogilvy came true " Big ideas are usually small". Great ogilvy

Speaker I (Sales and Marketing) INDIA

somecopywriter's picture
somecopywriter
1099 pencils

Love the simplicity.

creativechamber's picture
creativechamber
30 pencils

very 90s

feysal's picture
feysal
2224 pencils

coke does it again..awesome

groovy baby!

allan080i's picture
allan080i
104 pencils

boring :\

C B 2 8's picture
C B 2 8
8 pencils

It would be nice if that was a natural crop of the logo - but it isn't.

kleenex's picture
kleenex
26920 pencils

Simple works for me.

paulofoka's picture
paulofoka
2 pencils

amazing simplicity

gonndo's picture
gonndo
1092 pencils

Good approach, but I think is very 90's...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

samenshaw's picture
samenshaw
47 pencils

Simple but very effective! Well Done

incoming's picture
incoming
107 pencils

I am forever will be in love with Coca-Cola ads.

Martijn's picture
Martijn
1900 pencils

What part of the Coca-Cola logo is this?
http://www.logostage.com/logos/coca-cola.jpg

ChuckN's picture
ChuckN
119 pencils

Are you serious?

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Sempre coca-cola! perfeito!

mahmoudb's picture
mahmoudb
50 pencils

thoughtful only

fourwd87's picture
fourwd87
148 pencils

well, it would be better if it is only cropped...
but okay, it works in THAT way!

life is either, a daring adventure or nothing

KDbranding's picture
KDbranding
78 pencils

nice one !

kalra kieth's picture
kalra kieth
139 pencils

nice.

Treplev's picture
Treplev
50 pencils

Not as good as the Hands one. But still, nice and clean approach to perhaps the most recognizable logo ever.

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