Coca-Cola: Movies

125 years at the movies.

Advertising Agency: DraftFCB, San Juan, Puerto Rico
Creative Director: Ricky Soler
Art Director: Jose Llompart
Copywriter: Mandy Garcia
Published: July 2011

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28 comments

morse's picture
morse
14049 pencils

Very simple and good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

Could have had more fun than this, surely.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

bad bad

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

The idea could have been much better, if it had been executed on different screens

Dharmesh Padia

tirthomitro's picture
tirthomitro
2698 pencils

this one's kewl!

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Yeh, just great - bravo. Difficult to really improve this idea ;p

Billoughsby's picture
Billoughsby
5091 pencils

Not really he definitive coke/movie history ad, I think everyone here can agree. I like it, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I like the idea, but I think the execution is a bit lazy. Movies 125 years ago weren't just black and white, they were grainy and higher contrast. Add to that the fact that modern-day 3D doesn't come from the cheesy old red/blue shift technology. This design took 5 minutes to throw together, and I think that with another 10 minutes it could have been much better.

shahidali's picture
shahidali
4063 pencils

Excellent input. Like it.

shahid

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice one, but I'd bet it'd look much better on screen.

ad6426's picture
ad6426
103 pencils

It's okay. They could have depicted 125 years better.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Not bad. But an artistic eye could have given this thought a superlative response.

Isbain's picture
Isbain
27 pencils

Too easy. Predictable.

Eight's picture
Eight
148 pencils

lamo

kleenex's picture
kleenex
22828 pencils

I like it.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Drafted!

NicoCiego's picture
NicoCiego
1035 pencils

well done.

iambusy's picture
iambusy
2206 pencils

this ones good... more improvisation would not have lookedgood..

busy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i love coca cola but this ad is not special

Shwetastar2003's picture
Shwetastar2003
21 pencils

Easy to understand. like the direct contact.

samuel suh's picture
samuel suh
8 pencils

nice one...

Tripioso's picture
Tripioso
466 pencils

So clean, so simple, so good.

Life's a Trip. Enjoy the Ride!

mr.x's picture
mr.x
944 pencils

fake

mrMagic's picture
mrMagic
441 pencils

I like the idea but the graphic could improve. Especially reflections are pretty fake.

KimKong's picture
KimKong
198 pencils

I like that it offers an historical timeline in one quick glance and associates the brand with something many people enjoy.

Glut's picture
Glut
3947 pencils

great!

Michaelsmagic's picture
Michaelsmagic
261 pencils

simple and keep the steep with fashion

incoming's picture
incoming
105 pencils

I wish the graphic would have looked much more realistic. But great Idea

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