Coca-Cola: Celebrate

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Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
Published: June 2008

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15 comments

bluebritfan's picture
bluebritfan
47 pencils

too kitsch...!! which is not bad, interesting design

raheelfaraz's picture
raheelfaraz
26 pencils

yeah true... truck art has nothing to do with michael jackson this visual....

shargeelzafar's picture
shargeelzafar
5 pencils

Good piece of art direction, the idea is coming out very well. Great work!

hamiya's picture
hamiya
13 pencils

10/10....

mansoor khan's picture
mansoor khan
35 pencils

a good step,to build up the identity

jungle boy's picture
jungle boy
196 pencils

but what is the idea? and who are u targeting? truck drivers?

raheelfaraz's picture
raheelfaraz
26 pencils

A Pakistani truck is not just any truck but a visual tapestry of our culture on four wheels. It could be the soaring eagle, the outline of a minaret, the cheeky one-liner or the heart rendering poetry, there is a part of each of us on that cultural kaleidoscope-that is its beauty-hundreds of different elements coming together to tell one story-there are neither boundaries, nor differences. We are one.

I think u got it now my dear jungle boy....

mattlittlegym's picture
mattlittlegym
342 pencils

"...so that general masses can relate to the value of coke."

What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.

mattlittlegym's picture
mattlittlegym
342 pencils

"...so that general masses can relate to the value of coke."

What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.

creativeshrestha's picture
creativeshrestha
15 pencils

thats very good..........

Guest's picture
Guest

very nice artwrok .....

Guest's picture
Guest

thye are targeting a culture,,not a truck driver buh

Canny's picture
Canny
12 pencils

A good design to promote trust art but it would be better if only trust art was promoted

RUODRUO123's picture
RUODRUO123
4 pencils

I don´t like

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