Coca-Cola: Celebrate
Celebrate non-stop on the Coke side of life.
Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.
Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
Published: June 2008
14 comments
too kitsch...!! which is not bad, interesting design
yeah true... truck art has nothing to do with michael jackson this visual....
Good piece of art direction, the idea is coming out very well. Great work!
10/10....
a good step,to build up the identity
but what is the idea? and who are u targeting? truck drivers?
A Pakistani truck is not just any truck but a visual tapestry of our culture on four wheels. It could be the soaring eagle, the outline of a minaret, the cheeky one-liner or the heart rendering poetry, there is a part of each of us on that cultural kaleidoscope-that is its beauty-hundreds of different elements coming together to tell one story-there are neither boundaries, nor differences. We are one.
I think u got it now my dear jungle boy....
"...so that general masses can relate to the value of coke."
What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.
"...so that general masses can relate to the value of coke."
What...? It is coke. The value is you drink it when you're thirsty and want to take in 48 grams of sugar.
thats very good..........
http://dgdico.com.ar/2008/08/coke-side-of-life_24.html
very nice artwrok .....
thye are targeting a culture,,not a truck driver buh
A good design to promote trust art but it would be better if only trust art was promoted