17 comments

Heads's picture
194 pencils
HeadsThursday, July 24, 2008 - 04:20

Very nice approach. Maybe a little bit complicated but I think it's good to take the consumer and the recipient of an ad serious and to challange them.

7/10.

david.g's picture
68 pencils
david.gThursday, July 24, 2008 - 04:55

seen it in cannes shortlists, good copy and nice angle to me
Does the product exist in US?

Texnartist's picture
231 pencils
TexnartistThursday, July 24, 2008 - 23:57

yes

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

getconnected2001's picture
993 pencils
getconnected2001Thursday, July 24, 2008 - 08:24

Nice work.Love it.

chyrag's picture
48 pencils
chyragThursday, July 24, 2008 - 09:13

very good. keep it up.

Today I have seen Lao-tzu and can only compare him to the dragon.

theanc's picture
2764 pencils
theancThursday, July 24, 2008 - 10:37

Good lines.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

http://www.augustocorreia.com.br

concernedadguy's picture
16 pencils
concernedadguyThursday, July 24, 2008 - 11:09

I very much want to like these. But I can't get over the fact that they are for Coke. And I'm sorry, but no soda ever helped anyone achieve anything.

Sharp's picture
216 pencils
SharpThursday, July 24, 2008 - 11:12

Charles Manson? Stalin? Pablo Escobar?...Really? These are people Coke is putting on the same playing field as these other great historic figures. Aspire to your dream to become psychotic murderers? Am I missing something here?

jencaldwell's picture
8 pencils
jencaldwellThursday, July 24, 2008 - 11:24

This is the best one of the all of them

Jen

Neil Levy's picture
316 pencils
Neil LevyThursday, July 24, 2008 - 14:36

to me, it's a little confusing. coke has a lot of caffeine in it to begin with so by drinking it i'm already awake. does drinking coke black mean i'll be even more awake? it sorta feels like a long walk.

cool though that you tried a different approach. because it certainly doesn't feel like a coke ad and i'm pretty sure that's a good thing since it captured my attention.

doworkson's picture
242 pencils
doworksonThursday, July 24, 2008 - 14:53

first i would be louie anderson.
and when i would have been louie anderson
i would be rosanne
and when i would have been rosanne
i would be a pregnant manatee
and when i was a pregnant manatee
i would get diabetes

its coke with coffee! thats like having twinkies filled with ding-dongs.
there's nothing dream achieving about this crap.

Inner's picture
45 pencils
InnerThursday, July 24, 2008 - 15:18

Pablo Escobar? he´s nobody we Colombians feel proud of. The rest of the lines are cool.
Better be carefull with the "celebrtities" you choose.

jimchristianx's picture
116 pencils
jimchristianxFriday, July 25, 2008 - 01:13

this is pretty bad.

ManchuChanchu's picture
701 pencils
ManchuChanchuFriday, July 25, 2008 - 02:23

i love the way the art brings out the dreamimg. very nice

bhavdeep's picture
284 pencils
bhavdeepFriday, July 25, 2008 - 02:54

one of the best.

"cannes"??

8/10

nice lines.. really make me wake up..

gr8 job!

pinkads's picture
116 pencils
pinkadsSaturday, July 26, 2008 - 05:45

Copy at work.
Nice
Loved the logo!

_______________________
it's all in the head!!!

biabitch's picture
300 pencils
biabitchSunday, July 27, 2008 - 22:38

is this just a case of bad translation?
the art direction is really lazy.