Coca-Cola Blak: Would

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov


Heads's picture
194 pencils

Very nice approach. Maybe a little bit complicated but I think it's good to take the consumer and the recipient of an ad serious and to challange them.


david.g's picture
68 pencils

seen it in cannes shortlists, good copy and nice angle to me
Does the product exist in US?

Texnartist's picture
225 pencils


••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••

getconnected2001's picture
987 pencils

Nice work.Love it.

chyrag's picture
48 pencils

very good. keep it up.

Today I have seen Lao-tzu and can only compare him to the dragon.

concernedadguy's picture
16 pencils

I very much want to like these. But I can't get over the fact that they are for Coke. And I'm sorry, but no soda ever helped anyone achieve anything.

Sharp's picture
216 pencils

Charles Manson? Stalin? Pablo Escobar?...Really? These are people Coke is putting on the same playing field as these other great historic figures. Aspire to your dream to become psychotic murderers? Am I missing something here?

jencaldwell's picture
8 pencils

This is the best one of the all of them


Neil Levy's picture
Neil Levy
314 pencils

to me, it's a little confusing. coke has a lot of caffeine in it to begin with so by drinking it i'm already awake. does drinking coke black mean i'll be even more awake? it sorta feels like a long walk.

cool though that you tried a different approach. because it certainly doesn't feel like a coke ad and i'm pretty sure that's a good thing since it captured my attention.

doworkson's picture
242 pencils

first i would be louie anderson.
and when i would have been louie anderson
i would be rosanne
and when i would have been rosanne
i would be a pregnant manatee
and when i was a pregnant manatee
i would get diabetes

its coke with coffee! thats like having twinkies filled with ding-dongs.
there's nothing dream achieving about this crap.

Inner's picture
45 pencils

Pablo Escobar? he´s nobody we Colombians feel proud of. The rest of the lines are cool.
Better be carefull with the "celebrtities" you choose.

jimchristianx's picture
116 pencils

this is pretty bad.

ManchuChanchu's picture
701 pencils

i love the way the art brings out the dreamimg. very nice

bhavdeep's picture
284 pencils

one of the best.



nice lines.. really make me wake up..

gr8 job!

pinkads's picture
116 pencils

Copy at work.
Loved the logo!

it's all in the head!!!

biabitch's picture
298 pencils

is this just a case of bad translation?
the art direction is really lazy.

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