Coca-Cola Blak: Wish

Coca-Cola Blak: Wish

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov

Your rating: None Average: 4.8 (8 votes)

Comments

Rimes?

It's a poem.

I think the comment referred to the misspelling of the word "rimes".

Oops. Sorry.

sounds like the song "Wishlist" from Pearl Jam.
"I wish I was a sailor with someone who waited for me" - exactly the same line.

yeah, bustehd ;)

elgrecones's picture

hannn.. i see a copywriter wishing that his boss doesn't see this...

.

What's the product again? Oh. Coke with coffee in it. I think perhaps there might be a YAWNING CHASM between the promise and the actual product benefit.

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