Coca-Cola: Apni pechaan

Celebrating our identity on the Coke side of life.

Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
Published: June 2008

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23 comments

dico's picture
dico
332 pencils
pierrelastname's picture
pierrelastname
2869 pencils

And the idea??

volumen's picture
volumen
330 pencils

no idea, only branding

casualtyofdesign's picture
casualtyofdesign
108 pencils

Its cool but looks like one of a BaBillion vector arts you can buy on istockphoto.com. Not saying that this is one obviously but it does look similar. What is Apni Pehchaan anyways, the Olympics?

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture
Crisp One
2007 pencils

Coke likes Muslims too....BUY A COKE!

chintan ruparel's picture
chintan ruparel
1516 pencils

id give full marks to this. lovely branding activity especially in a country like pakistan! im taken aback.

i always wondered wen wud our neighbours get into advertising mode full-swing, coz they wer never there in the award circuits, on aotw or anywhere else...and im glad that work like this is starting to happen there (or atleast being featured here).

a big step for Pakistan. Good going guys...

~ old habits die hard, older ones never do ~

jai hind's picture
jai hind
356 pencils

i second that chintan, its really a surprise that they've come something good like this, nice art although it lacks of idea.

even then thumbs up to the art

jai hind
art director

Adaddicted's picture
Adaddicted
3435 pencils

True...its the PAK side of life!

withalltherespects

jai hind's picture
jai hind
356 pencils

HEY ADDICTED

me too in bahrain, my number is 36621683

jai hind
art director

raheelfaraz's picture
raheelfaraz
26 pencils

Thanx Chintan... I know we are really far behind... but true its a step....

Guest's picture
Guest

Good work Raheel.

Waqqas's picture
Waqqas
42 pencils

Com'on ...
No need to be pretentious. In fact, they've been doing a pretty impressive work for a very long time there; almost for as long (if not longer than) their 'neighbours'. ;)

Check out Mobilink advertisements for example:
http://www.youtube.com/watch?v=UPvyxP6g3Rs

Or, those from Telenor Pakistan:

http://www.youtube.com/watch?v=xrCIPQK5obY
http://www.youtube.com/watch?v=oZCuKk7LpYw

lixsmk1's picture
lixsmk1
79 pencils

Hi Chitan,

Rightly said, it wasn't being featured on any platform but can you imagine a country like Pakistan without advertising ;)

hammad's picture
hammad
3 pencils

Good work! we need to build our own identity through art and design its a first little step………

hamiya's picture
hamiya
13 pencils

simply beautiful......... and nice art

mansoor khan's picture
mansoor khan
35 pencils

an outstanding effort,
very communicative
simply the best... keep it up guys!

fifilo's picture
fifilo
74 pencils

Tight art direction.

owaisbaig's picture
owaisbaig
6 pencils

nice artwork...very pakistani indeed

Aaqib Shah's picture
Aaqib Shah
275 pencils

gr8 work yaar................

Fahad Naveed's picture
Fahad Naveed

nice!!

Guest's picture
Guest

lucky 143 only 2009 23/3.1989

arslan722's picture
arslan722
81 pencils

truely PAK art,,,,,,,"Well done",,,,,,,,
i think its a good start from our side in Print media.

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