Celebrating our identity on the Coke side of life.
Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.
Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha
Published: June 2008
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
23 Comments
nice art!!
http://dgdico.blogspot.com/
http://dgdico.com.ar/
And the idea??
no idea, only branding
Its cool but looks like one of a BaBillion vector arts you can buy on istockphoto.com. Not saying that this is one obviously but it does look similar. What is Apni Pehchaan anyways, the Olympics?
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
Coke likes Muslims too....BUY A COKE!
id give full marks to this. lovely branding activity especially in a country like pakistan! im taken aback.
i always wondered wen wud our neighbours get into advertising mode full-swing, coz they wer never there in the award circuits, on aotw or anywhere else...and im glad that work like this is starting to happen there (or atleast being featured here).
a big step for Pakistan. Good going guys...
~ old habits die hard, older ones never do ~
i second that chintan, its really a surprise that they've come something good like this, nice art although it lacks of idea.
even then thumbs up to the art
jai hind
art director
True...its the PAK side of life!
withalltherespects
HEY ADDICTED
me too in bahrain, my number is 36621683
jai hind
art director
Thanx Chintan... I know we are really far behind... but true its a step....
Good work Raheel.
Com'on ...
No need to be pretentious. In fact, they've been doing a pretty impressive work for a very long time there; almost for as long (if not longer than) their 'neighbours'. ;)
Check out Mobilink advertisements for example:
http://www.youtube.com/watch?v=UPvyxP6g3Rs
Or, those from Telenor Pakistan:
http://www.youtube.com/watch?v=xrCIPQK5obY
http://www.youtube.com/watch?v=oZCuKk7LpYw
Hi Chitan,
Rightly said, it wasn't being featured on any platform but can you imagine a country like Pakistan without advertising ;)
Good work! we need to build our own identity through art and design its a first little step………
simply beautiful......... and nice art
Hamiya
an outstanding effort,
very communicative
simply the best... keep it up guys!
Tight art direction.
http://dgdico.com.ar/2008/08/coke-side-of-life_24.html
http://dgdico.com.ar/
nice artwork...very pakistani indeed
gr8 work yaar................
nice!!
lucky 143 only 2009 23/3.1989
truely PAK art,,,,,,,"Well done",,,,,,,,
i think its a good start from our side in Print media.