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Coca Cola: New Zealand, 2

Coca Cola: New Zealand, 2
Your rating: None Average: 6 (26 votes)

Summer as it should be.

Advertising Agency: Publicis Mojo, Auckland, New Zealand
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougneres
Via: Advert-Eyes

Comments

Lecter Lecaros's picture 247 pencils

I dont realy got this... but nice art direction

hcook5150's picture 221 pencils
me myself and irene's picture 1256 pencils

no idea, no concept.

adsgogo's picture 18 pencils

coke bottles posing with coke bottles?

Duckman's picture 400 pencils

Have to agree with them. Summer should look like this.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

manuel a.'s picture 30 pencils

old typical ad.. zzzzzzzzzzzzz.....

mna

Rajib's picture 371 pencils

Hot Girl.... Felling cold..... Ha Ha....

<<.... Method in Madness ....>>

Bassemfahmy's picture 44 pencils

what is the concept?

dan-perry's picture 59 pencils

Summer as it should be. Clearly aimed at men, but not necessarily a bad thing.

enigma's picture 77 pencils

pathetic!!

imke's picture 472 pencils

Anyway who call it pathetic?

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

chinaski's picture 877 pencils

why two logos?

Guest's picture

bad concept

Guest's picture

This emphasizes the design of the woman in her bikini. It is a take on American pop artists Mel Ramos who was famous for his 1960’s paintings of pin-ups. He would often pose women with larger than life objects. His work can sometimes be described as superrealism.

The connotations linked to this manly appeal towards the youth culture but a predominately male market because it utilizes the sexual appeal of a woman to sell the product. It promises them the idea that if you drink this particular brand you will become somewhat more appealing towards the opposite sex. It also suggests that it’s a refreshing drink

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