Coca Cola: New Zealand, 2
Summer as it should be.
Advertising Agency: Publicis Mojo, Auckland, New Zealand
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougneres
Via: Advert-Eyes
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14 Comments
I dont realy got this... but nice art direction
www.therarebulldog.org
I like it.
www.hkstudiosinc.com
no idea, no concept.
coke bottles posing with coke bottles?
Have to agree with them. Summer should look like this.
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Trifles make perfection, and perfection is no trifle.
old typical ad.. zzzzzzzzzzzzz.....
mna
Hot Girl.... Felling cold..... Ha Ha....
<<.... Method in Madness ....>>
what is the concept?
pathetic!!
Anyway who call it pathetic?
"No think is impossible"
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http://mikeyonjan.blogspot.com/
http://merobarema.blogspot.com
why two logos?
bad concept
This emphasizes the design of the woman in her bikini. It is a take on American pop artists Mel Ramos who was famous for his 1960’s paintings of pin-ups. He would often pose women with larger than life objects. His work can sometimes be described as superrealism.
The connotations linked to this manly appeal towards the youth culture but a predominately male market because it utilizes the sexual appeal of a woman to sell the product. It promises them the idea that if you drink this particular brand you will become somewhat more appealing towards the opposite sex. It also suggests that it’s a refreshing drink
Um, are you a marketing expert or something, any way?
Prodigy?
Adult that went to a good university?
TELL ME!