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Coca Cola: New Zealand, 1
Summer as it should be.
Advertising Agency: Publicis Mojo, Auckland, New Zealand
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougneres
Via: Advert-Eyes
Comments
man these girls have long arms..lol.
I don't think the arm would reach around the bottle.
ideas....30 minutes nahi toh free.
hahaha, you're so right, she's the fantastic fifth.
if the art was what was saving these ads, there's a major flaw there.
I like the art a lot, but conceptually I'm not sure.
Summer = Surfing, the ad tries to replace the importance of the activity with drinking cocoa cola, thus proposing that drinking cocoa cola is just as important a summer ritual as surfing. Am i right?
i think one tends to associate surfing more with Australia than N Zealand,
otherwise its yet another ad, dont think will do anything for sales
Thank you! Now it makes sense. I didn't realize the bottles are surf boards. I feel so stupid! :)
Cool artwork.
yeah, art may be fine.
concept? none.
idea? none.
does coca cola even need ideas anymore?
Nice vintage look.
nice artwork but no meaning.
Technically wrong... concept... dont know.... art?.... may be ok..
<<.... Method in Madness ....>>
:::J:::
its coke..
who needs concept..
just like ipod print ads...
sad
Maybe this is not an ad that goes on a magazine, maybe it,s just a poster that goes in the POP.
In this case it's ok not to have an idea in the traditional form.
I just disagree that the poster doesn't say anything, it has relation with the actual concept of CocaCola films(happiness factory, videogame) that sells this innocence this naive thing, that doing good and feeling good is nice. "You do a little good and it all comes back to you".
wow, man, all i saw was a hot girl hugging a huge coca-cola shaped cock (pardon my french). but ok, i'm sure that can bring happiness to a lot of people :)
cheers.
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