27 comments

Rog's picture
Rog
6094 pencils

Lovely answer.
Drink to that.
Hold the ice.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
2175 pencils

forced photoshop work.

Rog's picture
Rog
6094 pencils

That's the idea.

>>>> That's not an ad. THIS is an ad.

johnpiccin's picture
johnpiccin
41 pencils

I never seen a brown lemon, sorry doesn't work for me, the form isn't enough.

Disco Munky's picture
Disco Munky
3900 pencils

To be honest, at first I thought it was a lantern.

The shape isn't quite enough but the idea is nice, and it's a decent attempt at something pretty cool.

A simple idea conveyed in a clean simple way.

A for effort

6/10 for the ad

.........Henry. Jones. Junior! .........I like Indiana.......We named the dog Indiana

Doin' it for the points

amit parekh's picture
amit parekh
283 pencils

very nice exicution...wel done

SummerA's picture
SummerA
154 pencils

Yeah, I couldn't figure out what the hell it was until I saw the title. I thought it was some sort of parachute at first. The idea is nice, but the ad isn't working for me.

RicKurt's picture
RicKurt
14 pencils

Lovely...

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

I saw a pair of lips :-(

Not so good.

RITALIN's picture
RITALIN
91 pencils

I LOVE IT!
And I just knew that It was made by my co-worker and art director Mr. Frog! haha, great!.

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

franksandres's picture
franksandres
172 pencils

MMMMMMM Lemon!
Good one.

c-ray's picture
c-ray
4 pencils

Looks like a smiley face, not a lemon

gibshellenberger's picture
gibshellenberger
157 pencils

yup, lemons are yellow.

oshe's picture
oshe
852 pencils

its good

··o.s.h.e··

chief's picture
chief
19 pencils

i see a smile not a lemon..

braindrain's picture
braindrain
240 pencils

I did too. But I suppose it still works on some level if you see a smile (Coke lemon puts a smile on your face or something).

Dick Huges's picture
Dick Huges
939 pencils

So are lemons black in chile?

k-rocka's picture
k-rocka
428 pencils

i see lips

fersvax's picture
fersvax
1237 pencils

Is Rene the only member of the creative team at McCann Chile???

FER.

Steeef's picture
Steeef
135 pencils

Heee, a lemon!

i have just one word for it... WOW!

How do you people come up with this...

Inciter's picture
Inciter
28 pencils

A mouthful of coke teeth.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its ok.

Could have been alot better, but I like the simple idea.

A

antonioC's picture
antonioC
30 pencils

simple yet effective.

Javi Ending's picture
Javi Ending
130 pencils

A toothbrush brand did the very same treatment (but with a smile) and it worked out better because the colors actually matched.

skeMaMen's picture
skeMaMen
428 pencils

This is so lazy job...

They copy & paste the same bottle.

Again, so lazy job...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

Guest's picture
Guest

esta bebia curiosa de sabor a limon es muy rica

Guest's picture
Guest

esta bebia curiosa de sabor a limon es muy rica

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