Coca-Cola: Lemon

Coca-Cola: Lemon

Advertising Agency: McCann Erickson, Chile
Creative Director / Art Director: Rene Moraga

Your rating: None Average: 8 (1 vote)

Comments

Lovely answer.
Drink to that.
Hold the ice.

>>>> That's not an ad. THIS is an ad.

forced photoshop work.

That's the idea.

>>>> That's not an ad. THIS is an ad.

I never seen a brown lemon, sorry doesn't work for me, the form isn't enough.

To be honest, at first I thought it was a lantern.

The shape isn't quite enough but the idea is nice, and it's a decent attempt at something pretty cool.

A simple idea conveyed in a clean simple way.

A for effort

6/10 for the ad

.........Henry. Jones. Junior! .........I like Indiana.......We named the dog Indiana

very nice exicution...wel done

Yeah, I couldn't figure out what the hell it was until I saw the title. I thought it was some sort of parachute at first. The idea is nice, but the ad isn't working for me.

Lovely...

I saw a pair of lips :-(

Not so good.

ritalin's picture

I LOVE IT!
And I just knew that It was made by my co-worker and art director Mr. Frog! haha, great!.

MMMMMMM Lemon!
Good one.

Looks like a smiley face, not a lemon

gibshellenberger's picture

yup, lemons are yellow.

its good

··o.s.h.e··

i see a smile not a lemon..

I did too. But I suppose it still works on some level if you see a smile (Coke lemon puts a smile on your face or something).

So are lemons black in chile?

i see lips

fersvax's picture

Is Rene the only member of the creative team at McCann Chile???

Heee, a lemon!

i have just one word for it... WOW!

How do you people come up with this...

A mouthful of coke teeth.

Its ok.

Could have been alot better, but I like the simple idea.

A

simple yet effective.

A toothbrush brand did the very same treatment (but with a smile) and it worked out better because the colors actually matched.

This is so lazy job...

They copy & paste the same bottle.

Again, so lazy job...

>>> Design with no knowledge about printing, it's not design!

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