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Coca-Cola: AC
No brand name no logo - based on the thinking that the shape of their bottle (and there slogan) are popular enough. But with the move from Red to Blue - they're almost shooting themselves in the foot - saying that blue (Pepsi) is cooler and more refreshing than red (Coke)?
Comments
I didn't detect that it was a coca cola ad before reading it.
I was more thinking drinking-an-drivin' ad.
does red indicated red n pepsi blue??
Yes, red is Coke, blue is Pepsi.
Can tiny things like this be over-looked by professionals?
I think Coca-Cola doesn't think that Pepsi owns blue. And, they don't. Blue is color, which means cold and they used it for Coke to say it's cold or chilling.
I don't think it's a matter of whether Pepsi owns blue, but that the consumers can and will link red to Coke, and blue to Pepsi as they have always seen the products in these colours respectively.
I too couldn't tell that it was a Coke ad at first glance.
The word "enjoy" written in that typeface is from a Coca-Cola slogan (enjoy Coca-Cola). If you're perceptive that along witht he shape of the bottle should be enough to tip you off. Still, I agree that it doesn't hit the mark as well as an ad should.
Well, if you are perceptive, and if you take the time to care, then the ad probably won't be effective for you as a selling tool.
Actually I thought the blue was for 'cool' as in hip, not Pepsi.
well well well
when i first saw it i thought it is a pepsi's ad , shiftting to the blue color
BIG MISTAKE COCA :)
i agree with omar
i don't really get the ad from coke!!!!
is it me the only one who confuse??
attraction point the ad doesnt seem to convey whether its for car
its for a fan or is it for a drink
or is it an accident related ad
hence it is intriguing
relating the ad with cola and pepsi
was totally obscure
noooooooo.
I think the ad is somehow good but they could just use another blue if i can say so,darker or lighter.
the execution was not as good as the visualisation
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