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Coat

Published/Aired: 
December 2007
Description: 

People who have less than 777 euros a month can't afford to follow the latest fashion trends. And in our society people are often excluded because off their appearance. The Flemish Network of associations for the poor is doing everything possible to raise the minimum w age. Visit www.vlaams-netwerk-armoede.be for more information.

Advertising Agency: VVL BBDO, Belgium
Creative Directors: Jan Baert, Jan Dejonghe
Art Director: Henry Verstraete
Copywriter: Sam De Win
Typographer: Christophe Malotaux

Comments (11)

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Highest Rated

elmikel's picture
elmikel
Activity Score 1147

completely wrong message

everartz's picture
everartz
Activity Score 7609

not good...
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Everartz

| Everartz |

Belgian's picture
Belgian
Activity Score 12

Really good, keep on the good work VVL

ivan's picture
ivan

It's amazing that ppl are struggling to live on EURO 777. In Hungary you can live well on that money. :)

thirty6chambers's picture
thirty6chambers
Activity Score 1464

what?! who cares about being on the forefront of fashion trends if you're really poor? Is a moderately priced t-shirt going to ostracize you from society if it's not an expensive designer brand or something?

cp's picture
cp
Activity Score 354

PU*SY from afar

enigma's picture
enigma
Activity Score 77

what???

butwhatdoiknow's picture
butwhatdoiknow
Activity Score 36

trying to raise the minimum wage is good,
but for the sake of keeping trendy?

juliangray's picture
juliangray
Activity Score 987

i know.. its a terrible message.

we will race minimun wage so you can enjoy the power of the red tags!

Tincho's picture
Tincho
Activity Score 1093

Strange ad, strange message.

monicamexico's picture
monicamexico
Activity Score 830

Boring. And there's no call to action - it's simply chest-beating for the mentioned company.

elmikel's picture
elmikel
Activity Score 1147

completely wrong message

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