Coastguard: Lanes

When was the last time you practiced your 30KM freestyle?
Coastguard
Out here we're your only hope

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Lisa Fedyszyn
Copywriters: Jonathan McMahon, Rory Mckechnie
Art Director: Damian Galvin
Deputy Creative Director: Regan Grafton
Head of Art: Dave Brady
Retoucher: Gordon Moir
Account manager: Nisa Solipo

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16 comments

pierrelastname's picture
pierrelastname
2869 pencils

no no... done by italian agency.

Rijesh's picture
Rijesh
14 pencils

Guys plz have a look at this video and let me know if you are inspired.

http://www.youtube.com/watch?v=Iv7hwVok2Hk

morse's picture
morse
15028 pencils

Very nice. Got a link?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
7611 pencils

"Out here we're your only hope" doesnt it sound negative or threatening?? besides art is too gloomy. it all has negative feeling

| Everartz |

Themadartist1972's picture
Themadartist1972
325 pencils

good AD but copy should be revised

agappehp's picture
agappehp
108 pencils

interesting work like

arke1's picture
arke1
237 pencils

Hmm pretty similar retouch to what the guys at platinumfmd produced...forget the agency though.

http://funnyartpictures.com/pics-funny-stuff/?images/midsize/computer-...

shahidali's picture
shahidali
4063 pencils

Loved the idea and the copy. Visually, the art work could been done to make the swimming pool comparison more obvious, but then, it would have killed the fun in the copy.

shahid

luispiter's picture
luispiter
2756 pencils

me encanto...

sandipkayal's picture
sandipkayal
270 pencils

great art

a CREATIVE drop

ace85le's picture
ace85le
3939 pencils

I think this is fantastic! Nice concept, visual and copy.

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mamn's picture
mamn
100 pencils

Good job!

Mamn

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

nice but I think that its something wrong with this execution...

jackblack's picture
jackblack
2230 pencils

Not bad.

bathsheba's picture
bathsheba
220 pencils

Love it, but also I don't get the feeling of the 30k's here.
I heard a story of a photographer who was left by a diving boat that didn't count him back in at sea. He had to ditch his gear and spend the next 8 hours swimming to get back to land.
The story sounded scarily epic.
This visual doesn't quite give me the 'epic' enormity of having to do something impossible just to survive.
Still though, love the thought.

krautland's picture
krautland
3204 pencils

interesting ad, poor copywriting.

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