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17 comments

Wordnerd's picture
Wordnerd
6662 pencils

guess it's just "where police/ambulance/firefighters can't reach, the coastguard does their job"

so what? i don't know what that ad is supposed to achieve

juliangray's picture
juliangray
987 pencils

that when you need "police/ambulance/firefighters" in sea you should call 0900 767 767, not 911.

krautland's picture
krautland
3225 pencils

too bad they didn't add a crisp tagline.
kind of like it though.

JFDreamer's picture
JFDreamer
176 pencils

pretty obvios.

police should have their campaign whith a coastguard boat tied to a dock, :P

No, really, I don't think it's a bad ad. Most of the people is not aware of the coastguard and the their importance at sea emergencies. It works.

smitchell007is@mac.com's picture
smitchell007is@...
3 pencils

I'd agree with krautland, this is one artfully designed ad sorely in need of a copy line.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

...and a hearse?
Don't they pick up a lot of half-decomposed corpses in the ocean?
No, seriously.

krautland's picture
krautland
3225 pencils

that hearse comment is actually not as dumb as intended.

it's a good indicator for why I wrote this needed a tagline. it would clear up just what it is they wish to communicate about the coastguard. that one should call them? that one should pledge support?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Oh, but I intended it to be as dumb as it could possibly be. Beyond a doubt! ; )

Ed Mintone's picture
Ed Mintone
585 pencils

please. this is terrific as is.

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

I think the logo coastguard speaks enough already. I don't think any copy is needed. It's Nice as it is.

jebus's picture
jebus
472 pencils

The picture says it all. And what a beautiful picture it is! Great work.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Finally people start speaking some sense.

kanja's picture
kanja
100 pencils

yes the picture says everthing...just take few minutes to accept it... Great work...

kanja's picture
kanja
100 pencils

yes the picture says everything...just take few minutes to accept it... Great work...

ricklongo's picture
ricklongo
1244 pencils

The average consumer won't take a few minutes. They will shrug it off.

adgoddess's picture
adgoddess
369 pencils

I like the art direction, but maybe it would be more powerful if the situation is shown from the side of someone waiting for help, not their families.

ricklongo's picture
ricklongo
1244 pencils

I see a problem with the phone number. I honestly read it as 505 505 rather than SOS SOS.

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