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Published/Aired: 
September 2009
Description: 
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev

Comments (16)

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Highest Rated

Guest's picture
Guest

well just to let you lot know to its actually a m16 commando assult rifle ,. with a 20 shot box clip. very much like a m4 but a lot more old school with it all being pressed steel not high resin plastics. but very nice job with the photo. and its weights about 1.6kg

jorj's picture
jorj
Activity Score 638

Striking.

everartz's picture
everartz
Activity Score 7609

it makes you ask: how heavy this weapon is? whether its heavier than the heavy school bag... again, good insight

| Everartz |

ivan's picture
ivan

That weapon is at least 15kg. Maybe there is someone among us who can identify that model, so we can be sure.

Guest's picture
Guest

is that a joke... WTF is worng with the digital illustrator. looks around the gun.... we see a different backround. damm

Guest's picture
Guest

true

john doe's picture
john doe
Activity Score 1571

If you are commenting student work there's no need to be that harsh. There is no digital illustrator.
It is a quite good concept and a good artwork – though it is not quite flawless.

dsklan's picture
dsklan
Activity Score 1926

congratulations

Guest's picture
Guest

It's an M4 assault rifle.

Guest's picture
Guest

Bah! that´s a plastic weapon, it´s less than 1 kg

X´D

Like the ads, good job!!

Guest's picture
Guest

Yeah, you gotta clean up the old background in all those little in between spaces, the gun sight, between his arm and barrel, under the strap on his hip, etc. The juxtaposition of how children are treated in different countries is stark and thought provoking though.

clubjas's picture
clubjas
Activity Score 230

nice touching theme..

innovative promotional giveaways - www.jasgift.com

vaikunta's picture
vaikunta
Activity Score 64

Pozdrav Saro, lep print, stvarno dobar! Ali obrati paznju na freistand imas propuste na pusci......:)pozdrav

mark3r's picture
mark3r
Activity Score 1949

Cool! the gaps on that kid are portals to another world!... other than that it's ok.

Guest's picture
Guest

Hits home hard! Where much of the first worlds' focus has turned to almost trivial things.

Guest's picture
Guest

immature cutting

Guest's picture
Guest

well just to let you lot know to its actually a m16 commando assult rifle ,. with a 20 shot box clip. very much like a m4 but a lot more old school with it all being pressed steel not high resin plastics. but very nice job with the photo. and its weights about 1.6kg

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