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Published/Aired: 
September 2009
Description: 
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev

Comments (7)

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Highest Rated

maranca82's picture
maranca82
Activity Score 422

I agree, conceptually this is on par with first-quarter student work. For the assignment this execution is expected. To make it great, do something different.

Also the copy could use some finessing. Starting every line with "And in" is too formulaic and doesn't show your skills as a writer.

jorj's picture
jorj
Activity Score 638

Did they really call for that? Heh.

everartz's picture
everartz
Activity Score 7609

good insight.. and i dont think that they did that!

| Everartz |

mpared's picture
mpared
Activity Score 562

i like it

Guest's picture
Guest

good work guys.

Prof's picture
Prof
Activity Score 1449

cool type work, not sure about the general art direction though.

the line/concept doesnt make any sense. comparing 2 things that have nothing to do with each other in order to emphasize the huge gap between them is bad conceptualization. 1st semester ad school mistake, in my opinion.

Quite really.

maranca82's picture
maranca82
Activity Score 422

I agree, conceptually this is on par with first-quarter student work. For the assignment this execution is expected. To make it great, do something different.

Also the copy could use some finessing. Starting every line with "And in" is too formulaic and doesn't show your skills as a writer.

neoone's picture
neoone
Activity Score 39

awesome

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