Coalition to Stop the Use of Child Soldiers: England

Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev
Published: September 2009

7 comments

jorj's picture
jorj
638 pencils

Did they really call for that? Heh.

everartz's picture
everartz
7613 pencils

good insight.. and i dont think that they did that!

| Everartz |

mpared's picture
mpared
562 pencils

i like it

Guest's picture
Guest

good work guys.

Prof's picture
Prof
1453 pencils

cool type work, not sure about the general art direction though.

the line/concept doesnt make any sense. comparing 2 things that have nothing to do with each other in order to emphasize the huge gap between them is bad conceptualization. 1st semester ad school mistake, in my opinion.

Quite really.

maranca82's picture
maranca82
421 pencils

I agree, conceptually this is on par with first-quarter student work. For the assignment this execution is expected. To make it great, do something different.

Also the copy could use some finessing. Starting every line with "And in" is too formulaic and doesn't show your skills as a writer.

neoone's picture
neoone
39 pencils

awesome

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