We're working down here, to keep America running up there.
The coal we produce helps fuel more than half of America's electricity. Something to think about the next time you turn on, well, just about anything.
America's On Switch.
Advertising Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD / Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director / Prod. Co.: Jim Lima/Zoic Studios, Culver City, California