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Perfume

Agency: 
Published/Aired: 
December 2009
Description: 

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf

Comments (15)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED

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~ Quite obviously, I have gathered no moss ! ~

Adaddicted's picture
Adaddicted
Activity Score 3435

"There's an angel in every terrorist"
Funny bunch!

withalltherespects

tirthomitro's picture
tirthomitro
Activity Score 2758

funny. but not effective!

they showed me a picture & i laughed
dignity has never been photographed

lynz's picture
lynz
Activity Score 104

How so? Please explain.

satrianee's picture
satrianee
Activity Score 3748

i like the campaign. (not supporting the CNAC's thinking though)

Using the terrorists for "casting" is a good idea. However does it also makes the "terrorism" looks a little cute for an unintended purpose?

xcreativity's picture
xcreativity
Activity Score 2374

it could have been a good campaign

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture
thedesignaddict
Activity Score 5403

Ok, I'll bite; explain.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Great campaign. I only wish the images showed a little more variety.

R U serious's picture
R U serious
Activity Score 416

I think there's way too much copy for such an obvious image.

Say my name, say my name...

atb2005's picture
atb2005
Activity Score 13561

I think this might as well be a stunt. I am not saying that counterfeiting does not support organized crime, but it's still a little "forced". Reading this, one would think that terrorist groups are the only people, profiting from counterfeiting. They are overplaying, in a way, the guilty conscious factor here; you buy a counterfeit product, you support the bad guys! Is this going to work? Nope. People would continue to buy cheap knock offs.

Dzsoi's picture
Dzsoi
Activity Score 8073

I really like the concept, maybe the art direction is too funny to take it seriously.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

It's just an ad guys........

silvi's picture
silvi
Activity Score 4172

Funny!!

Appolonia's picture
Appolonia
Activity Score 298

a bit complicated but nice

CopyRight's picture
CopyRight
Activity Score 713

like the other two better

rolling.stone's picture
rolling.stone
Activity Score 2741

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED

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~ Quite obviously, I have gathered no moss ! ~

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