CNAC (National Anti-Counterfeit Committee): Shoes

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009

9 comments

Adaddicted's picture
Adaddicted
3435 pencils

Cobbler turned terrorist!!!

withalltherespects

art one's picture
art one
70 pencils

LOL!

satrianee's picture
satrianee
3748 pencils

I can't understand the notion of the committee... Do they really believe a brand addict would go and buy fake lacoste or a folex??? The thread is (i believe) they don't want people to see the product can be sold 1/100 of the genuine product..

anyways... this is good for the given thought.

xcreativity's picture
xcreativity
2374 pencils

too complicated in my opinion

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Alexandre Brito
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AssassinX's picture
AssassinX
1329 pencils

It's quite a funny picture but I still dont think there is a clear n strong connection between counterfeit products n terrorists. For me it's also a bit like a forced idea.

thedesignaddict's picture
thedesignaddict
5415 pencils

Idea is clearly articulated. Simple to understand and nicely art directed.

CopyRight's picture
CopyRight
715 pencils

best one

Phil Lestino's picture
Phil Lestino
1680 pencils

I like the charicatures in these ads..........

perromalo's picture
perromalo
429 pencils

Love the campaign. well-done

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