CNAC (National Anti-Counterfeit Committee): Perfume

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009


Adaddicted's picture
3435 pencils

"There's an angel in every terrorist"
Funny bunch!


tirthomitro's picture
2764 pencils

funny. but not effective!

they showed me a picture & i laughed
dignity has never been photographed

lynz's picture
104 pencils

How so? Please explain.

satrianee's picture
3748 pencils

i like the campaign. (not supporting the CNAC's thinking though)

Using the terrorists for "casting" is a good idea. However does it also makes the "terrorism" looks a little cute for an unintended purpose?

xcreativity's picture
2374 pencils

it could have been a good campaign

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Alexandre Brito
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thedesignaddict's picture
5415 pencils

Ok, I'll bite; explain.

thedesignaddict's picture
5415 pencils

Great campaign. I only wish the images showed a little more variety.

R U serious's picture
R U serious
408 pencils

I think there's way too much copy for such an obvious image.

Say my name, say my name...

atb2005's picture
13567 pencils

I think this might as well be a stunt. I am not saying that counterfeiting does not support organized crime, but it's still a little "forced". Reading this, one would think that terrorist groups are the only people, profiting from counterfeiting. They are overplaying, in a way, the guilty conscious factor here; you buy a counterfeit product, you support the bad guys! Is this going to work? Nope. People would continue to buy cheap knock offs.

Dzsoi's picture
6374 pencils

I really like the concept, maybe the art direction is too funny to take it seriously.

Phil Lestino's picture
Phil Lestino
1680 pencils

It's just an ad guys........

silvi's picture
4172 pencils


Appolonia's picture
298 pencils

a bit complicated but nice

CopyRight's picture
715 pencils

like the other two better

rolling.stone's picture
2740 pencils

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED


~ Quite obviously, I have gathered no moss ! ~

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