CNAC (National Anti-Counterfeit Committee): Perfume

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009

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15 comments

Adaddicted's picture
Adaddicted
3435 pencils

"There's an angel in every terrorist"
Funny bunch!

withalltherespects

tirthomitro's picture
tirthomitro
2718 pencils

funny. but not effective!

they showed me a picture & i laughed
dignity has never been photographed

lynz's picture
lynz
104 pencils

How so? Please explain.

satrianee's picture
satrianee
3748 pencils

i like the campaign. (not supporting the CNAC's thinking though)

Using the terrorists for "casting" is a good idea. However does it also makes the "terrorism" looks a little cute for an unintended purpose?

xcreativity's picture
xcreativity
2374 pencils

it could have been a good campaign

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thedesignaddict's picture
thedesignaddict
5329 pencils

Ok, I'll bite; explain.

thedesignaddict's picture
thedesignaddict
5329 pencils

Great campaign. I only wish the images showed a little more variety.

R U serious's picture
R U serious
405 pencils

I think there's way too much copy for such an obvious image.

Say my name, say my name...

atb2005's picture
atb2005
13567 pencils

I think this might as well be a stunt. I am not saying that counterfeiting does not support organized crime, but it's still a little "forced". Reading this, one would think that terrorist groups are the only people, profiting from counterfeiting. They are overplaying, in a way, the guilty conscious factor here; you buy a counterfeit product, you support the bad guys! Is this going to work? Nope. People would continue to buy cheap knock offs.

Dzsoi's picture
Dzsoi
5268 pencils

I really like the concept, maybe the art direction is too funny to take it seriously.

Phil Lestino's picture
Phil Lestino
1670 pencils

It's just an ad guys........

silvi's picture
silvi
4172 pencils

Funny!!

Appolonia's picture
Appolonia
298 pencils

a bit complicated but nice

CopyRight's picture
CopyRight
715 pencils

like the other two better

rolling.stone's picture
rolling.stone
2740 pencils

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED

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