Club NME Paris: A British Party in Paris, 4
We wanted to convey the idea that Club NME Paris is importing from the UK a new vision of partying, a cultural and yet easy-to-assimilate process. We pictured a British person "lost in translation" between Paris and London, trying to act Parisian, to learn French etc... to show that music (and therefore Club NME) is a lot easier to export than everyday customs or habits! The visuals were used both as press ads and as flyers.
Advertising Agency: Rosbeef!, Paris, France
Creative Directors / Copywriters: Frans McCabe, Antoine David
Published: September 2008


3 Comments
bored concept, sad art...
Thanks, but no thanks.
What I get from this is that the party is so bad he's crying..