Club NME Paris: A British Party in Paris, 4

We wanted to convey the idea that Club NME Paris is importing from the UK a new vision of partying, a cultural and yet easy-to-assimilate process. We pictured a British person "lost in translation" between Paris and London, trying to act Parisian, to learn French etc... to show that music (and therefore Club NME) is a lot easier to export than everyday customs or habits! The visuals were used both as press ads and as flyers.

Advertising Agency: Rosbeef!, Paris, France
Creative Directors / Copywriters: Frans McCabe, Antoine David
Published: September 2008

3 comments

Hiperion's picture
Hiperion
3138 pencils

bored concept, sad art...

whatthefudge's picture
whatthefudge
1268 pencils

Thanks, but no thanks.

michdec's picture
michdec
440 pencils

What I get from this is that the party is so bad he's crying..

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