Club NME Paris: A British Party in Paris, 1

We wanted to convey the idea that Club NME Paris is importing from the UK a new vision of partying, a cultural and yet easy-to-assimilate process. We pictured a British person "lost in translation" between Paris and London, trying to act Parisian, to learn French etc... to show that music (and therefore Club NME) is a lot easier to export than everyday customs or habits! The visuals were used both as press ads and as flyers.

Advertising Agency: Rosbeef!, Paris, France
Creative Directors / Copywriters: Frans McCabe, Antoine David

September 2008


atb2005's picture
13561 pencils

If I didn't read the explanation or rationale behind this campaign, I would have never been able to figure it out. How on earth is one supposed to conclude that here we have a British person, "lost in translation", trying to act Parisian? I take it the guy in those images is the British person?

thedesignaddict's picture
5403 pencils

Very simple visual solution.

michdec's picture
440 pencils

Is that jello??

Log in or register to post comments