Club Med: Waitress

Club Med Business.
You need to come.

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Executive Creative Director: Fernando Tchechenistky
Creative Directors: Diego Medvedocky
Copywriters: Diego Medvedocky, Diego Cavalli
Art Director: Lisandro Grandal
Illustrator: Fernando Falcone
Account Supervisor: Paula Katz
Advertiser's Supervisor: Leonardo Esmerian

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12 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I don't get how these images relate to Club Med business, which is a shame because they look great. No point in using them if they don't communicate.

Unlesss I'm being a moron and am missing something obvious?

Regretably 0/10

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It's only an ad.

TopJeff's picture
TopJeff
479 pencils

I'm having the same trouble with this one. Great visual style, but I'm confused on the message (aside from the fact that if that's you with the inflated head, you probably need a vacation).

Jeff

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TopCreatives, the premier online community for creative pros.

postman's picture
postman
951 pencils

I don't get the connection either. They just leave me being terrified of Club Med which is the worst thing an ad can do, I think.

juliangray's picture
juliangray
987 pencils

The translation is terrible, the original ad said something like "And suddenly you realize that you need to come".

So it has an idea and comunicates something, eventough i never liked them. Its just a great illustration the idea aint enough..

Ag's picture
Ag
305 pencils

This campaign just won a Lyon...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

bizzarre.

How did it win?!?!?!?

ChuckNorris's picture
ChuckNorris
834 pencils

uhhhh

Maybe I'm super smart, but I find this very simple. =)

When you are so stressed that you get pissed at everything around you, it's time to go to Club Med.

Kin's picture
Kin
86 pencils

how the hell did you know that...illustrations are so subjective...should've done a photo shoot for this...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

AGREED. INDEED.

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It's only an ad.

elmikel's picture
elmikel
1147 pencils

Great illustrations!!!

-no comments about other issues of this ads 'cause I'm not familiar with the product or service and I'm lazy to find out.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Surely therein lies the problem with the ads, it should either make you familiar with the product service/or so curious that you go and find out.

This sadly does neither, but the illustrator is clearly very talented.

luisrivera11's picture
luisrivera11
469 pencils

this ad means that u are under stress and u must go to the club med, it represente things that you wish u can do or you thing in stressing moments... very nice illustriation

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