Club de Lectores de El Mercurio: Pocket
There's a world of entertainment in your pocket
Club de Lectore's Card gives discounts in music shows, restaurants, cinemas, theaters, etc.
Agency: Aldea Santiago, Chile
Executive Creative Directors: Martín Vinacur, Gabriel Huici
Creative Directors: Felipe Mañalich, Nicolás Neumann
Art Directors: Rodo Vivanco, David Calderón
Copywriters: Nicolás Neumann, Felipe Mañalich
Illustrator: Salamanca
Photographer: Salamanca
Other additional credits: MauroMedina
25 Comments
Interesting idea. Not sure when the last time I had a paper clip in my pocket, but I love the huge piece of lint.
nice visual
cute idea. it's a pity that the retouching is so bad, especially when it comes to perspective...
fleur
interesting idea. there's something missing though (art direction) for one to feel the pocket.
fleur
yes I agree, there could have been like the grass (in the pic) to seem like a handkerchief maybe.
Agree. The inside the pocket theme is definetly missing.
a bit zipper in the sky perhaps?
interesting but that's all. agree with the comments above, looks forced the connection with the pocket issue. and, btw, its a scam, scam, scam!
Agree with a lot of ppl here. nice idea but lacks in art-direction.
Que significa "Otros créditos adicionales"???
Creo que estan en un error chicos de Santiago de chile !! creo que es una idea de COCA COLA!!!!!!!! Es lo mismo que el comercial un mundo detras de la maquina repartidora de gaseosas! pero solo en otro aspecto!! creo que tienen que ver mas publicidad chicos pero la grafica esta bravaza!! solo los felicito por eso !! cuidence y suerte :)
Jorge Bryson
Yep, I concur, the idea is cool but the art is shocking.
somthing missing? may be a stichline can help across th sky. btw nice idea.
Sell the sizzle, not the steak.
Matuzalem = Mañalich?
mañalich? who is mañalich?
mañalich?
well, mañalich = matuzalem = yuri gagarin
i know your tricks
No. Here I am... hello.
No need for tricks, no need for nicks.
Something you wanna say?
no.
you're boring
very boring
Says who?
Please fill up the next space with your real name _____________.
Hey doggy! Are you gonna bark all day or are you gonna bite?
bye mañalich
I`m a boring man, but still enough MAN to use my really boring name.
Good bye ___________, without the Good.
Felipe José Mañalich Raffo.
bye mañalich
nice photo. trashy idea. sorry.
Poor job with the photo, if you're going to do it, do it right. No reason to put the rough into production just because you're tired of trying.
Ei, voces ai embaixo dos comentarios: vcs sao uns bananoes... Tipo: "a graminha", "a perspectiva" Ou..."eu nao lembro de ter colocar uma chave no bolso". Eh porque vc deve ter sentado na chave seu BOIOLA. Isso eh falta do que fazer. Abram um clube de critiba publicitaria no Congo Belga e depois contem as suas opinioes abalizadas para o ditador de plantao. Vamos ver se vcs tem coragem. Bey, frustrate people above. The ad is SIMPLY MARVELLOUS!
Danyel