Club de Lectores de El Mercurio: Pocket

There's a world of entertainment in your pocket

Club de Lectore's Card gives discounts in music shows, restaurants, cinemas, theaters, etc.
Agency: Aldea Santiago, Chile
Executive Creative Directors: Martín Vinacur, Gabriel Huici
Creative Directors: Felipe Mañalich, Nicolás Neumann
Art Directors: Rodo Vivanco, David Calderón
Copywriters: Nicolás Neumann, Felipe Mañalich
Illustrator: Salamanca
Photographer: Salamanca
Other additional credits: MauroMedina

25 comments

jackblack's picture
jackblack
2261 pencils

Interesting idea. Not sure when the last time I had a paper clip in my pocket, but I love the huge piece of lint.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice visual

addyhoch10's picture
addyhoch10
2592 pencils

cute idea. it's a pity that the retouching is so bad, especially when it comes to perspective...

Fleur0379's picture
Fleur0379
32 pencils

fleur
interesting idea. there's something missing though (art direction) for one to feel the pocket.

fleur

osmosis's picture
osmosis
14 pencils

yes I agree, there could have been like the grass (in the pic) to seem like a handkerchief maybe.

Rusio's picture
Rusio
326 pencils

Agree. The inside the pocket theme is definetly missing.

Chris's picture
Chris
1987 pencils

a bit zipper in the sky perhaps?

copycomoelcopi's picture
copycomoelcopi
822 pencils

interesting but that's all. agree with the comments above, looks forced the connection with the pocket issue. and, btw, its a scam, scam, scam!

Dick Huges's picture
Dick Huges
939 pencils

Agree with a lot of ppl here. nice idea but lacks in art-direction.

chavezonico's picture
chavezonico
22 pencils

Que significa "Otros créditos adicionales"???

jorge21's picture
jorge21
309 pencils

Creo que estan en un error chicos de Santiago de chile !! creo que es una idea de COCA COLA!!!!!!!! Es lo mismo que el comercial un mundo detras de la maquina repartidora de gaseosas! pero solo en otro aspecto!! creo que tienen que ver mas publicidad chicos pero la grafica esta bravaza!! solo los felicito por eso !! cuidence y suerte :)

hang-the-dj's picture
hang-the-dj
1262 pencils

Yep, I concur, the idea is cool but the art is shocking.

jungleraven's picture
jungleraven
291 pencils

somthing missing? may be a stichline can help across th sky. btw nice idea.

Thomas93's picture
Thomas93
24 pencils

Matuzalem = Mañalich?

MATUZALEM's picture
MATUZALEM
6 pencils

mañalich? who is mañalich?

Thomas93's picture
Thomas93
24 pencils

mañalich?
well, mañalich = matuzalem = yuri gagarin

i know your tricks

felipe manalich's picture
felipe manalich
25 pencils

No. Here I am... hello.
No need for tricks, no need for nicks.
Something you wanna say?

Thomas93's picture
Thomas93
24 pencils

no.
you're boring
very boring

felipe manalich's picture
felipe manalich
25 pencils

Says who?
Please fill up the next space with your real name _____________.
Hey doggy! Are you gonna bark all day or are you gonna bite?

Thomas93's picture
Thomas93
24 pencils

bye mañalich

felipe manalich's picture
felipe manalich
25 pencils

I`m a boring man, but still enough MAN to use my really boring name.
Good bye ___________, without the Good.
Felipe José Mañalich Raffo.

Thomas93's picture
Thomas93
24 pencils

bye mañalich

mrtalented's picture
mrtalented
2175 pencils

nice photo. trashy idea. sorry.

adroitmachine's picture
adroitmachine
20 pencils

Poor job with the photo, if you're going to do it, do it right. No reason to put the rough into production just because you're tired of trying.

danyel's picture
danyel
2 pencils

Ei, voces ai embaixo dos comentarios: vcs sao uns bananoes... Tipo: "a graminha", "a perspectiva" Ou..."eu nao lembro de ter colocar uma chave no bolso". Eh porque vc deve ter sentado na chave seu BOIOLA. Isso eh falta do que fazer. Abram um clube de critiba publicitaria no Congo Belga e depois contem as suas opinioes abalizadas para o ditador de plantao. Vamos ver se vcs tem coragem. Bey, frustrate people above. The ad is SIMPLY MARVELLOUS!
Danyel

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments