Rog's picture
6092 pencils

Not working.
Too heavy handed.
And... a mine field with telegraph poles in the back ground?

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
1634 pencils

Ad for stupid people! Anyway, English won't save their life because they can't dechip the pictorial Skeletal head icon at all. Weak ad, weak ad!

Arisca's picture
164 pencils

Why does the logo have that imperialistic feel to it (an inside joke, maybe)? This is extremely heavy-handed. Could work if it was a cartoon-like campaign with a "fun" feel to it. And fun this is not.

picturejockey's picture
658 pencils

This reminds of the joke about challenger space ship.
What were the last words of the only woman on that ship
"Hmmm. what does this button do?"


me thinks's picture
me thinks
722 pencils

With that skull sign on any damn fool would understand the dangers without even reading a single word.

But, hey I like the idea.

Dick Huges's picture
Dick Huges
937 pencils

You dont need to read to understand a sign with a pirate skull. Actually, why is there a pirate skull there?

Username's picture
153 pencils

here in Mexico i saw a campain with the same idea to the same service, with a similar copy. The layout have a traffic ligth post in red that says "dont walk" blah blah blah.
And in bot cases have the same problem, they are using signals, signals can be undesrtood without words.

Spanky's picture
4899 pencils

strategically and logically, it's a little off. but it works as a concept in a student book.

Spanky's picture
4899 pencils

looks like these were a ripoff of a campaign for berlitz language school

http://zero-zed.blogspot.com/ scroll down towards the bottom

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