November 2006
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The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".

Champagne G.H. Mumm served on ice.

Advertising Agency: TBWA, France
Creative Director: Marie-Catherine Dupuy
Art Director: Javier Rodriguez
Copywriter: Daniel Perez
Photographer: Andy Glass

Comments (8)

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madmartigan's picture

Just for information: you don't know how difficult is to work in france for alcool.Laws are really tough.We did our best considering the circunstancies and the client wishes too.I agree we could do something better but I fell happy of the result,done in a record time.Thanks for the comments guys.