The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".
Champagne G.H. Mumm served on ice.
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