Advertisement

Comments (19)

Log in or register to post comments
thirty6chambers's picture
thirty6chambers
Activity Score 1464

wow. this is really horrible.

Rog's picture
Rog
Activity Score 6082

Why? It's soooo Guinness, just by glancing at it.
Simple, clear little twist through the pneumonic.
Problem?

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

it's not much of an idea, to say the least. they're probably better off showing me a real glass of guiness that's floating. i don't want to be drinking dirty clouds, moths or crow feathers.

Rog's picture
Rog
Activity Score 6082

It is an acquired brand (taste), 36!
Most people wouldn't like the look of it normally.
It looks like liquid Vegemite to me.

I think you're being a little too literal here.
The message is calorie/lightness.Not taste. :)

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

yes, i realize that. i can read. my point was that i don't want to be thinking about moths when i drink my beer. i don't know about you but i prefer the look of real guiness beer over a bunch of dirty moths and crow feathers.

jennywhx's picture
jennywhx
Activity Score 1142

the dark/black cloud remind me the smelly polluting smoke from the nearby factory.
i thought Guinness is now targeting little girl/guy with dreams?

Rog's picture
Rog
Activity Score 6082

People. Read the taglines, please.

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
Chocolat
Activity Score 288

the message is crystal clear, true. Bu the art is a bit strange...grimy clouds and dusty feathers....err, maybe not! :-{

johann.s's picture
johann.s
Activity Score 112

maybe it´s irony :) but who cares about the calories when you drin beer!? yes, maybe the peoples who go to mc donalds and order salad ;)

www.p-design.info

thirty6chambers's picture
thirty6chambers
Activity Score 1464

the people who drink 100 bottles a week. but i guess the weight issue should be the least of their concerns then.

Rog's picture
Rog
Activity Score 6082

FFS. Hands up anyone who's actually HAD a Guinness.

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan

Loving it.

popdistortion's picture
popdistortion
Activity Score 1592

Mmmmmh... Guinness. Have to say that people are taking the ad way to literal. I don't believe that the consumer will think 'dirty clouds, bah!'. Having that said, it isn't the best of Guinness beer ads.

slim's picture
slim
Activity Score 1047

Idea is much more forced than past Guinness ads. I was expecting so much yet am left so disappointed.
I need a Kilkenny.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Draught Guinness has 210 calories not 125 therefore it is not light. It is very high in calories. The ad is a lie.

mrtalented's picture
mrtalented
Activity Score 2171

looks like polluted beer.

mikelite's picture
mikelite
Activity Score 1031

with that lineup & the equity of Guiness, I expect much much more. There's really no excuse for this kind of mediocrity.

TimOxC's picture
TimOxC

The idea of this Ad is to show you that guiness is lighter. This is shown using a visual metophore. Clouds are ment to be light and so is the guiness. The colour of the clouds is to make a picture of a pint of guiness.

Guiness is not a dirty drink. It has an aquired taste and has conditions at which it should be drunk.

toomuchflystyles's picture
toomuchflystyles
Activity Score 154

Rog, it's a mnemonic. "Pneumonic" suggests a lung ailment.

Mediocre for Guinness.

Advertisement