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Published/Aired: 
September 2007
Description: 

The Ultra slim Wega Engine Plasma TV

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Directors: Federico Galván, Pablo Carrera
Copywriters: Rodrigo Raíces, Alexis Álvarez

Comments (38)

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Highest Rated

Spanky's picture
Spanky
Activity Score 4899

what i mean is people don't buy one flat screen over another because it's half an inch slimmer. i used to work on sony and the two primary factors were picture quality and price.

DROGA55's picture
DROGA55
Activity Score 55

Bacano Pablito creatizaso vef ni parecias

$:That's not an ad. THIS is an ad.

Guest's picture
Guest

Simple, directo. Muy buen trabajo.

PERUVIAN FLAKE's picture
PERUVIAN FLAKE

se pusieron creativos los de euro baires, sigan asi. sus amigos de el PERÚ

Salet's picture
Salet
Activity Score 288

We get it. It's slim. All slim TVs are slim. Slim rocks. Slim is better. Our slim is even more better than their slim. Look how slim it is.

Guess what: as long as it's flat and you can hang it nobody gives a shit. Being slim is not a differentiating factor that will lead to sales.

boomer's picture
boomer

I couldn't agree more Salet. And on top of that, the photoshopping on this one stinks.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

You think this ad was designed 'to sell'? Not sell, my friend, it was designed 'to win'.

julie orangutang's picture
julie orangutang
Activity Score 74

So what the freakin' fuck if it was designed to win? If it was designed to win it can also sell. Your thinking is as pathetic as your tight sphincter.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Who's got the tight sphincter? I didn't say it wouldn't sell.

Go ask your keeper for a bath, it might calm you down some.

julie orangutang's picture
julie orangutang
Activity Score 74

Hahaha, double-headed snakes need more than a bath soap.

Rog's picture
Rog
Activity Score 6082

Woah! You sure don't sound like a lady Orangutan.

>>>> That's not an ad. THIS is an ad.

scampolice's picture
scampolice
Activity Score 86

There are many holier-than-thou cretins on this website. As if they are the only ones who can critique an ad. Like the one above.

Anal-og's picture
Anal-og

You work in the UAE so what do you know????

slim's picture
slim
Activity Score 1047

You're too kind.

Martín's picture
Martín

Sencillo, con una vuelta. Impecable.

Someone's picture
Someone

This is a brillant ad.
I´m sure the copywriter must be a very intelligent guy.
Nice sinthetic way of selling a slim tv.

Spanky's picture
Spanky
Activity Score 4899

people don't buy one tv over another because it's slim. they buy it for a superior picture. which is why this is off strategy. and why it was never produced from the looks of it.

ivancapo's picture
ivancapo
Activity Score 88

It's not the same to have a 42 inch tv flat than a 42 inch tv in regular size. If you look the regular ones from the side it looks like a wash machine. It's huge. The definition is one reason, the looks it's another, but the size it's another reason as important as the others. It's one of the beneffits in a great way to communicate it.

Spanky's picture
Spanky
Activity Score 4899

what i mean is people don't buy one flat screen over another because it's half an inch slimmer. i used to work on sony and the two primary factors were picture quality and price.

caufield's picture
caufield

Es TAAAN delgada que......

ECUADOR's picture
ECUADOR
Activity Score 42

GOOD JOB

That's not an ad. THIS is an ad.

Little Father's picture
Little Father

Totally wrong proportions. Bad Photoshop. And another Slim ad.... Points for creating one more analogie in a overcrowded concept.

Alan45's picture
Alan45

Gold!

moisescho's picture
moisescho
Activity Score 178

to me is boring. saw too many of this.

Fahmio's picture
Fahmio
Activity Score 16

i think TV is too small...

Guest's picture
Guest

Has this become a forum for immature insults? instead of peers giving each other constructive
feedback.

scampolice's picture
scampolice
Activity Score 86

Constructive feedback? Eat your anus!

curious's picture
curious
Activity Score 34

Interesting concept. Why is the photoshopping bad?

Albondiga's picture
Albondiga
Activity Score 96

I agree that the Photoshopping is bad. It just doesn't look believeable that the TV is really hanging on the door. It just looks like someone has plonked the picture of the Tv over the other and added the default drop shadow.

Rog's picture
Rog
Activity Score 6082

...and now it's been done in Argentina as well.

>>>> That's not an ad. THIS is an ad.

Kateter's picture
Kateter
Activity Score 2029

I agree with those saying this is beginning to look like a cliche in the category. there's not one selling point in this ad that's relevant to anyone who really watches TV.
I disagree with those who are here insulting others.

elsontong's picture
elsontong
Activity Score 292

Another one of the holier-than-thou kind.

PhobiArt's picture
PhobiArt
Activity Score 87

Nice, but causes some questions.
Why would somebody put a TV screen on his wardrobe door?
How about opening the sliding door and hide the TV a bit... wouldn't that work a bit better?

Guest's picture
Guest

Why people would build a periscope using just one lego.

Rajib's picture
Rajib
Activity Score 369

Good job done.

....Method in Madness....

nitin456's picture
nitin456
Activity Score 133

Very good Job

elmo's picture
elmo

just brilliant.

kgeiger's picture
kgeiger
Activity Score 7287

To everyone that's been questioning the USP of "slim"... Maybe slim TV's are a rather new thing in Argentina?... Not that I would know... Anyway. I like the idea, but agree that the art needs some touching up.

Ron Jeremy's picture
Ron Jeremy
Activity Score 92

This is great.

Lots of love

Uncle Ron.

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