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School of fish

Agency: 
Published/Aired: 
February 2009
Description: 

In living colors

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Senior Art Director: Issam Al Bouini
Copywriter: Mark fillon
Illustrator: Issam Al Bouini
Client servicing: GP, KrishnaKumar, Neha Mehta

Comments (15)

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Highest Rated

cyberjaleel's picture
cyberjaleel
Activity Score 62

Nice!!

Abduljaleel. Anodiyil

atb2005's picture
atb2005
Activity Score 13561

Very beautiful! Love the premise, the tagline, and even the art.

noj's picture
noj
Activity Score 86

im not sur for fish because smells bed, not good asociations. May be with color seaweed be better

niko_17's picture
niko_17
Activity Score 138

its weird, dont like the art very much.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Beautiful idea

Marlus Lau's picture
Marlus Lau
Activity Score 1808

The idea is great, but the art is not!

luispiter's picture
luispiter
Activity Score 2756

i dont like...

Hibon's picture
Hibon
Activity Score 3736

Nice work.

Simple ideas are the best !

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

i really like this, again, could it have been stronger if the buttons were part of the scene.

Mickrock's picture
Mickrock
Activity Score 53

I get kind of pissed when producers of chemical products use a beautiful natural thing to sell their product.
Looks good. No substance. And you're killing the fish.
It's bleach whichever way you colour it.
Fail.

atb2005's picture
atb2005
Activity Score 13561

There's nothing to kill here. This is not real fish, this is fabric with a fish pattern. The idea is that Clorox brings fabrics (or colors) to life (makes them cleaner, brighter, etc) Hence, the copy.

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

good work

Mickrock's picture
Mickrock
Activity Score 53

@atb2005
Bleach gets in the water, bleach kills fish. Just because it's a pretty ad doesn't make it right.
I get the concept... it's just not very good.
 
But it looks nice... style over substance.
 
They should go back to the staid old method of showing the washing machine and the before and after comparison shot. It seems to work.

Dzsoi's picture
Dzsoi
Activity Score 8135

"They should go back to the staid old method of showing the washing machine and the before and after comparison shot."

You can't be serious.

Adaddicted's picture
Adaddicted
Activity Score 3435

Not a fan of this one, like the effort not the art!

withalltherespects

cyberjaleel's picture
cyberjaleel
Activity Score 62

Nice!!

Abduljaleel. Anodiyil

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