Clorox: Germs

On the occasion of World Health Day, we commit ourselves to liberating our world from the germs that are everywhere. Clorox. Cleaner world. Healthier lives.

Advertising Agency: TD&A DDB, Sharjah, UAE
Creative Director: Adham Obeid
Art Director: Santosh Telkhede
Copywriter: Kishore Babu
Illustrator: Santosh Telkhede
Senior Account Manager: Krishnakumar GP
Published: April 2007


Charley Xie's picture
Charley Xie
31 pencils


klaussnow's picture
1675 pencils

germs Germs, or aka people?

... its already been done...

pinkusfloydus's picture
90 pencils

Sad. Reminds me of the sixties.

slim's picture
1047 pencils

Why are they (mostly) saying exactly the same thing? lazy writing...

wgeddes's picture
298 pencils

i guess this one just doesn't translate?

kre8's picture
989 pencils

the cd on this campaign is brilliant.
this ad, unfortunately, isnt.
agreed. idea is ok, but copy is lazy.
and the line of copy from clorox sounds like its written personally for the queen.
could have been a bit more casual, while still being direct.

mrtalented's picture
2173 pencils

eye catching but quite shallow

focus group's picture
focus group
146 pencils


teenie's picture
1894 pencils

I think something's been lost in translation, too. "I hate this day"...? Awkward.

But beyond that, it's not terribly innovative. Germs not liking World Health Day is pretty one-dimensional. They'd more thann hate it - they'd be terrified. They wouldn't be sticking around to gripe about it. "Oh no" is the stronger reaction, but even that's pretty ho-hum.

Rog's picture
6092 pencils

Made me smile.
Agree with kre8 re copy sameness.

>>>> That's not an ad. THIS is an ad.

Desi's picture
1052 pencils

Bad art. Lazy writer. Idea not stretched.

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