Clorox For Color: School of fish

In living colors

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Senior Art Director: Issam Al Bouini
Copywriter: Mark fillon
Illustrator: Issam Al Bouini
Client servicing: GP, KrishnaKumar, Neha Mehta
Published: February 2009

Related videos by Shutterstock


atb2005's picture
13567 pencils

Very beautiful! Love the premise, the tagline, and even the art.

noj's picture
86 pencils

im not sur for fish because smells bed, not good asociations. May be with color seaweed be better

niko_17's picture
138 pencils

its weird, dont like the art very much.

alexander_bickov's picture
3279 pencils

Beautiful idea

Marlus Lau's picture
Marlus Lau
1806 pencils

The idea is great, but the art is not!

luispiter's picture
2756 pencils

i dont like...

Hibon's picture
3731 pencils

Nice work.

Simple ideas are the best !

art.vs.commerce's picture
566 pencils

i really like this, again, could it have been stronger if the buttons were part of the scene.

Mickrock's picture
53 pencils

I get kind of pissed when producers of chemical products use a beautiful natural thing to sell their product.
Looks good. No substance. And you're killing the fish.
It's bleach whichever way you colour it.

atb2005's picture
13567 pencils

There's nothing to kill here. This is not real fish, this is fabric with a fish pattern. The idea is that Clorox brings fabrics (or colors) to life (makes them cleaner, brighter, etc) Hence, the copy.

rajesh_keyaar's picture
236 pencils

good work

Mickrock's picture
53 pencils

Bleach gets in the water, bleach kills fish. Just because it's a pretty ad doesn't make it right.
I get the concept... it's just not very good.
But it looks nice... style over substance.
They should go back to the staid old method of showing the washing machine and the before and after comparison shot. It seems to work.

Dzsoi's picture
5269 pencils

"They should go back to the staid old method of showing the washing machine and the before and after comparison shot."

You can't be serious.

Adaddicted's picture
3435 pencils

Not a fan of this one, like the effort not the art!


cyberjaleel's picture
62 pencils


Abduljaleel. Anodiyil

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments