Clorox For Color: School of fish

In living colors

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Senior Art Director: Issam Al Bouini
Copywriter: Mark fillon
Illustrator: Issam Al Bouini
Client servicing: GP, KrishnaKumar, Neha Mehta
Published: February 2009

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15 comments

atb2005's picture
atb2005
13567 pencils

Very beautiful! Love the premise, the tagline, and even the art.

noj's picture
noj
86 pencils

im not sur for fish because smells bed, not good asociations. May be with color seaweed be better

niko_17's picture
niko_17
138 pencils

its weird, dont like the art very much.

alexander_bickov's picture
alexander_bickov
3279 pencils

Beautiful idea

Marlus Lau's picture
Marlus Lau
1806 pencils

The idea is great, but the art is not!

luispiter's picture
luispiter
2756 pencils

i dont like...

Hibon's picture
Hibon
3731 pencils

Nice work.

Simple ideas are the best !

art.vs.commerce's picture
art.vs.commerce
566 pencils

i really like this, again, could it have been stronger if the buttons were part of the scene.

Mickrock's picture
Mickrock
53 pencils

I get kind of pissed when producers of chemical products use a beautiful natural thing to sell their product.
Looks good. No substance. And you're killing the fish.
It's bleach whichever way you colour it.
Fail.

atb2005's picture
atb2005
13567 pencils

There's nothing to kill here. This is not real fish, this is fabric with a fish pattern. The idea is that Clorox brings fabrics (or colors) to life (makes them cleaner, brighter, etc) Hence, the copy.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

good work

Mickrock's picture
Mickrock
53 pencils

@atb2005
Bleach gets in the water, bleach kills fish. Just because it's a pretty ad doesn't make it right.
I get the concept... it's just not very good.
 
But it looks nice... style over substance.
 
They should go back to the staid old method of showing the washing machine and the before and after comparison shot. It seems to work.

Dzsoi's picture
Dzsoi
5269 pencils

"They should go back to the staid old method of showing the washing machine and the before and after comparison shot."

You can't be serious.

Adaddicted's picture
Adaddicted
3435 pencils

Not a fan of this one, like the effort not the art!

withalltherespects

cyberjaleel's picture
cyberjaleel
62 pencils

Nice!!

Abduljaleel. Anodiyil

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