17 comments

copywriter.txt's picture
copywriter.txt
828 pencils

A new view for a product that was almost everything have been done. I say Almost.
Nice ads.
Go, Puerto Rico, go.

philippertl's picture
philippertl
656 pencils

Disguisting!

copywriter.txt's picture
copywriter.txt
828 pencils

DIsgusting just like bad breath. So, im my opinion, works.

ellehcimeo's picture
ellehcimeo
3522 pencils

good grief! if your mouth smells like your feet you should really be going to see a doctor!
pretty effective message though.

copycomoelcopi's picture
copycomoelcopi
822 pencils

good one…

dadada's picture
dadada
1720 pencils

Out of focus, no link, and indeed disgusting ad.

Everybody is creative, be yourself.

kre8's picture
kre8
989 pencils

the tongue/sock thing was done a few years ago for ariel or omo or somethinig out of london. saatchi i think.
it won alot of awards.

popdistortion's picture
popdistortion
1594 pencils

I believe kre8 is right. It did seem familar. Brings the message across but I don't know if it does it well. Somehow good but gross.

Cash White's picture
Cash White
66 pencils

I think they got "sock breath" confused with "cock breath"

Also, I'd love to see a turd version.

Farshidcw's picture
Farshidcw
41 pencils

if the word sock wasn't mentioned above the ad, would it be clear that it's a sock?

Pros are loyal lovers.

freshman's picture
freshman
126 pencils

Hm...tell me if I'm wrong but this idea has already executed many times. But I'm not quite sure.

Sellitti's picture
Sellitti
12 pencils

The tongue has been done to death. A skunk tail tongue for mouth wash. A lady doing salsa in stillettos on a tongue for tabasco sauce. Any more mileage on the tongue idea and it could become an absolute vodka campaign.

B128's picture
B128
392 pencils

Ya! The best was the one for persil cubes (i think) and the sock shaped like a tongue about to lick the nice looking cubes.... remember that?

Ironite's picture
Ironite
18 pencils

Sadly the first thing that came to mind for me was a sexual content as i chose to not read the title

anna fayfer's picture
anna fayfer
12 pencils

haha i first thought this referred to "cotton-mouth" and was some sort of anti-drug ad

drunk dave's picture
drunk dave
1066 pencils

If you didn't know it was a sock... grey donkey cock? Interesting thought, but poorly executed.

Guest commenter's picture
Guest commenter

this add is very effective and can easily be read by all ages. I personaly love this add but understand eveyones points. I think this add right away makes you smell your breathe just in case becuase everyone has been there when no one wants to talk to you becuase of the deadly smell inside on your touge, or sock.

Log in or register to post comments