17 comments

Cutarica's picture
Cutarica
3451 pencils

haha, proper insight.

shahidali's picture
shahidali
4069 pencils

:-) Can feel a sense of resentment in the copy saying its better to have those holidays than the agency of the year. That adds to the humor. Good one.

shahid

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Tres amusant

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Paridhi.'s picture
Paridhi.
122 pencils

funny yet kool..!!

thedesignaddict's picture
thedesignaddict
5415 pencils

The cup is half full. Nice.

Johnny on the spot's picture
Johnny on the spot
52 pencils

Clever. It had to be done this year. Congrats

Reality Check's picture
Reality Check
1831 pencils

A job well done.

Manus_Arriba's picture
Manus_Arriba
111 pencils

Great Copy!

Roshan Quintus's picture
Roshan Quintus
669 pencils

love it. i think its so close to all of us. :-)

bite me

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Charming ad!

Not brilliant for the ad agency voted creative agency of the year...

However, marketing yourself is bloody difficult...

copyninja's picture
copyninja
40 pencils

I effin love an excellent copy!

the_lizard_king's picture
the_lizard_king
1259 pencils

Love the copy!

And then GOD said...
Let there be creativity!!!

kondensofke's picture
kondensofke
338 pencils

haha, beautiful ! sad about the bars, tho

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

brilliant....... no doodling around

KbxAdz's picture
KbxAdz
934 pencils

this is copywriting!

You Are What You Expect

KbxAdz's picture
KbxAdz
934 pencils

good to see that after i posted my review and 10 stars, and scrolled and saw others giving it 10 stars as well, nice to see that some works of thought are good enough for everyone and everyone agrees on at least some things today

You Are What You Expect

KbxAdz's picture
KbxAdz
934 pencils

also must say that it takes a good art director to resist the temptation to do all kinda of graphic vomit on this ad, if a copywriter came to him with this AHA! idea, look how nice the art direction, first you read thank you, then the amazing copy that slowly adds more credibility to the shocker of an opening line about the World Cup disaster for France, then one by one the other items engage more, then quite simply the logo vertically aligned , and the line voted creative agency is read (font size kept deliberately to make sure you immediately read this after finishing hte para) and for more info,,,the website is simply put in smaller font underneath, art directors of the world, please note that your primarily responsibilty is to collect the thoughts of the copywriter and the entire message and just give it to the reader in right-sized installements.

You Are What You Expect

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