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Clinton

Published/Aired: 
June 2007
Description: 

Arno Blender. Mixes everything perfectly.

Advertising Agency: Publicis, Sao Paulo, Brazil
Executive Creative Director: Rodolfo Sampaio
Creative Director: Rodolfo Sampaio
Copywriter: Rodolfo Sampaio, Antonio Nogueira (Mega)
Art Director: Guilherme Jahara
Photographer: Guto Nobrega
Producers: Mario Machado, Marcos Tsuda
Account Supervisor: Raul Costa
Advertiser's Supervisors: Mara Lacerda, Eliana Leonhardt

Comments (30)

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Highest Rated

velle's picture
velle
Activity Score 1550

brief: do a blender ad. say it mixes everything perfectly
thought trajectory: boring like hell to show smooth milkshake, so lets go figurative route and find funny examples of 1+1=3, and hahaha....

Beatboxer's picture
Beatboxer
Activity Score 1517

Is that Hugh Grant?

Chris's picture
Chris
Activity Score 1985

da

Beatboxer's picture
Beatboxer
Activity Score 1517

er...

Chris's picture
Chris
Activity Score 1985

yes

Beatboxer's picture
Beatboxer
Activity Score 1517

OK. Thought so.

restless_r's picture
restless_r
Activity Score 275

lame concept and design , sorry

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

don't be, its true ;-)

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Concept is good, execution not so.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

'Perfectly' makes no sense with the image in the glass.

copywriter.txt's picture
copywriter.txt
Activity Score 828

For me makes sense. You put a good politician and a famous sex scandal in a blender and ta da: you have Bill Clinton.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

a picture of bill clinton

addyhoch10's picture
addyhoch10
Activity Score 2592

WHOW, hold your horses Magritte!

;)

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

:-0

futura's picture
futura
Activity Score 148

yes funny concept though.

zvoltex's picture
zvoltex
Activity Score 26

tag line is ok

Pouts's picture
Pouts
Activity Score 703

really good. cannes winner!

miko1aj's picture
miko1aj
Activity Score 3086

Yeah. I'm with those who like this actually. It's obviously very good executed, so i dont' understand that complaints about that. And finally thought that Bill Clinton is mixture of these two gentlemen is in some way true.

restless_r's picture
restless_r
Activity Score 275

ok what you are saying is right " You put a good politician and a famous sex scandal in a blender and ta da: you have Bill Clinton" , but i believe that there is a better graphical way to deliver this message, i don't like the final compositions of the ads( the graphical treatment) amateur work, or maybe its a way out to sell the ads,,, anyway to me this still lame design

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Pretty funny for sure. But it's just that when you "mix" politics (political jokes) into selling a household appliance, the ad just rings false. To me, the whole intention of the ad is to get some laughs. And laughs go over big at awards shows. I liked their "escape scenarios" campaign A WHOLE LOT better. That actually sold their unique product feature.

TopJeff's picture
TopJeff
Activity Score 479

I think this concept would have worked much better without the political angle. They could have used musicians (or maybe CD album covers) or movies stars or something else that doesn't introduce scandal into the ad. The other concern is that this suggests that Bill Clinton is a perfect blend of George Washington and Hugh Grant (but why would the perfect blend involve the best of one element and the worst of the other?)

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Guiracz's picture
Guiracz
Activity Score 46

Just one word: cannes

Vamo Brasil!

Vicky's picture
Vicky
Activity Score 375

Jejejejejeje! Funny, really Funny.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm actually laughing at how you laugh. Funny, really Funny!

wickedcheese's picture
wickedcheese
Activity Score 84

AHAHAHAHAHAAHHHAH
corny, but i guess it gets the point across

jungleraven's picture
jungleraven
Activity Score 291

if m not wrong itz Hugh's photo when he was caught wth a prostitute...

Tapper's picture
Tapper
Activity Score 490

Pedople who disagree with execution are actually giving a case for this type of execution, look how much conversation it has generated. This is very good, product is in shot (1/2 the page), features - smeatures. Cracking different idea, and funny.

Strip. Strip. Strip.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I disagree, peoplIe'll remember the concept, and the conversation generated, but will forget the brand, infact already I have without scrolling back up to check.

So no, there is no need, as it doesn't sell its product.

lubomirk's picture
lubomirk
Activity Score 10

mixes everything perfectly :)))) great one and very inspirational

Guest's picture
Guest

Speaking of Bill Clinton:

It is opined that Bill Clinton committed racist hate crimes, and I am not free to say anything further about it.

Respectfully Submitted by Andrew Y. Wang, J.D. Candidate
B.S., Summa Cum Laude, 1996
Messiah College, Grantham, PA
Lower Merion High School, Ardmore, PA, 1993

(I can type 90 words per minute, and there are probably thousands of copies on the Internet indicating the content of this post. Moreover, there are innumerable copies in very many countries around the world.)
_________________
“If only it were possible to ban invention that bottled up memories so they never got stale and faded.” Off the top of my head—it came from my Lower Merion High School yearbook.

velle's picture
velle
Activity Score 1550

brief: do a blender ad. say it mixes everything perfectly
thought trajectory: boring like hell to show smooth milkshake, so lets go figurative route and find funny examples of 1+1=3, and hahaha....

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