August 2012

We make fairy tales come true.

Advertising Agency: ZEA BBDO, Venezuela
Creative Director / Copywriter: Gerardo Pernía E
Art Director: Roberto Mondello
Illustrator: Antonio Aponte

Comments (15)

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Highest Rated

Tripioso's picture
Activity Score 470

Excelente… ¿Qué más puedo decir?

Life's a Trip. Enjoy the Ride!'s picture
Activity Score 288

Really nice campaign. It works.

Good Blood's picture
Good Blood
Activity Score 43

Clever, but is it real?

Shawali's picture
Activity Score 8442

Borrowed interest. Sucks.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

sacrilegend's picture
Activity Score 3392

This has always been an interesting argument to me. Personally, I feel much of advertising is borrowed interest -- borrowing from a piece of iconic pop culture, and using it to communicate another idea, or adding a bit of a twist to it. Here, the twist would be Ariel's transformation from finned femme to legged lady via surgery, rather than magic -- telling the consumer magical results can, in fact, happen thanks to science and not fantasy.

I'm not saying I disagree with you, I'm just curious where we, in the industry, draw the line.

And for the record, I'm in between loving this campaign and despising it. That I think most "average Joes" would really get a kick out of this gives "loving" a bit more weight. But not much.

riyelam's picture
Activity Score 366

This one is really good.... Ariel look a bit older though :)

Baelin's picture
Activity Score 273

And the surgeon dined happily ever after on sushi that night.

kleenex's picture
Activity Score 44107

The whole idea is great.

chipichipi's picture
Activity Score 6

uma maravilhosa campanha, ilustração muito boa!

Tripioso's picture
Activity Score 470

Excelente… ¿Qué más puedo decir?

Life's a Trip. Enjoy the Ride!

Kingnaldo's picture
Activity Score 181

Trucho creo que es un trucho


lezy's picture
Activity Score 377

the concept and the thought is conveyed really well here.
bt wat i didnt like is the illustrations... somehow its a bit scratchy n it makes the character look old.

really liked the message and the thought.

totoelloco's picture
Activity Score 71

Good campaign, sends the message. Good illustrations.

LittleJoe's picture
Activity Score 345

I don't like it so much, I think this is the only one with a good illustration. But I have a question for you... can someone tell me why if I did a campaign like this, I'm sure Disney Pictures would sue me?????

damd's picture
Activity Score 159

Excellent art direction, great idea... I haven't seen anything like this. Really good work guys.