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15 comments

hasalaka.th's picture
hasalaka.th
290 pencils

Really nice campaign. It works.

Good Blood's picture
Good Blood
43 pencils

Clever, but is it real?

Shawali's picture
Shawali
8393 pencils

Borrowed interest. Sucks.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

sacrilegend's picture
sacrilegend
1998 pencils

This has always been an interesting argument to me. Personally, I feel much of advertising is borrowed interest -- borrowing from a piece of iconic pop culture, and using it to communicate another idea, or adding a bit of a twist to it. Here, the twist would be Ariel's transformation from finned femme to legged lady via surgery, rather than magic -- telling the consumer magical results can, in fact, happen thanks to science and not fantasy.

I'm not saying I disagree with you, I'm just curious where we, in the industry, draw the line.

And for the record, I'm in between loving this campaign and despising it. That I think most "average Joes" would really get a kick out of this gives "loving" a bit more weight. But not much.

riyelam's picture
riyelam
370 pencils

This one is really good.... Ariel look a bit older though :)

Baelin's picture
Baelin
277 pencils

And the surgeon dined happily ever after on sushi that night.

kleenex's picture
kleenex
26914 pencils

The whole idea is great.

chipichipi's picture
chipichipi
6 pencils

uma maravilhosa campanha, ilustração muito boa!

Tripioso's picture
Tripioso
468 pencils

Excelente… ¿Qué más puedo decir?

Life's a Trip. Enjoy the Ride!

Kingnaldo's picture
Kingnaldo
181 pencils

Trucho creo que es un trucho

Kingnaldo

lezy's picture
lezy
377 pencils

the concept and the thought is conveyed really well here.
bt wat i didnt like is the illustrations... somehow its a bit scratchy n it makes the character look old.

really liked the message and the thought.

totoelloco's picture
totoelloco
71 pencils

Good campaign, sends the message. Good illustrations.

LittleJoe's picture
LittleJoe
345 pencils

I don't like it so much, I think this is the only one with a good illustration. But I have a question for you... can someone tell me why if I did a campaign like this, I'm sure Disney Pictures would sue me?????

damd's picture
damd
159 pencils

Excellent art direction, great idea... I haven't seen anything like this. Really good work guys.

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