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climatecrisis.net: Citrus
Advertising Agency: Draftfcb, Milan, Italy
Art Director / Illustrator: Anna Cairanti
Copywriter: Gianluca Belmonte
Published: October 2007
Comments
Now these ads just look like pages out of a biology text book. Need some strong copy to make the point- what ever it may be.
I think that's the intention. Not bad, but not so great either.
The concept is smart, but it needs refinement and more personality from the designer. More copy would be great, too. How can you make a call to action? These work as comps, but would definitely need a round of tweaks before publishing.
-Natalie
www.topolewski.net
I disagree. They don't need better illustrations or more copy. They need a better idea and something with a little more truth in it. I haven't seen this exact execution before, but a lot of similar ones. I like the visual, but to me the idea is a little weak.
"the art director says: whatever I say"
i don't think its working
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