Climate Focus Polar Fruits: Orange

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007

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5 comments

monicamexico's picture
monicamexico
830 pencils

This has been done before, and much better.

vwray81's picture
vwray81
256 pencils

The image of the Inuit person is offensive and derogatory. You could've said the same message without using that silly looking cartoon head.

spimic's picture
spimic
4 pencils

sorry...but....by summarizing your comments on ads of the world it‘s clear your skills and talent are mediocre.
intelligent campaign.

CreepingFeature's picture
CreepingFeature
244 pencils

Er... If the poles melt, how could you grow fruit on them? Or are they saying the whole wrold would be called the pole? I would love to devour an inuit.

teenie's picture
teenie
1894 pencils

Good point - there's no land under the north pole. Although there is under Antartica and northern countries...

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