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Climate Focus Polar Fruits: Mango
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007
Comments
If global warming happened to the extent you are portraying it would be weird to have polar bears, penguins and inuit as the brand for your fruit companies.
I like the idea overall though.
Yeah. And I don't think human race would exists anywhere else on the earth by then so you can't export those exotic foods.
But even with these flaws I like the idea pretty much.
and if we didn't have for instance dinosaurs or 'old fashioned' native americans such as Sitting Bull around today that would be weird to use in a logo as well, now wouldn't it ;)
"the art director says: whatever I say"
yawn..
Jey! finally a pro global warming ad! but they need a new tagline "Less Ice, more nature!"
I don't know - it's interesting, but it doesn't really have the impact to make people get up and do something about global warming. Non-profit organizations need to get people to act, and this doesn't seem to evoke any particularly strong feelings. "A" for originality, though.
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