Climate Focus Polar Fruits: Mango

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007


digifool's picture
255 pencils

If global warming happened to the extent you are portraying it would be weird to have polar bears, penguins and inuit as the brand for your fruit companies.

I like the idea overall though.

LisAD's picture
446 pencils

and if we didn't have for instance dinosaurs or 'old fashioned' native americans such as Sitting Bull around today that would be weird to use in a logo as well, now wouldn't it ;)

raverus's picture
1476 pencils


Wordnerd's picture
6660 pencils

Jey! finally a pro global warming ad! but they need a new tagline "Less Ice, more nature!"

teenie's picture
1894 pencils

I don't know - it's interesting, but it doesn't really have the impact to make people get up and do something about global warming. Non-profit organizations need to get people to act, and this doesn't seem to evoke any particularly strong feelings. "A" for originality, though.

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