Climate Focus Polar Fruits: Kiwi

Climate Focus Polar Fruits: Kiwi

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007

Your rating: None Average: 5.5 (25 votes)

Comments

Submitted by Gorilla Lover on Tue, 2008-01-15 15:30.

Nice photographs, decent concept, not sure if the campaign idea justifies all the executions.

Submitted by JAMES FRAZER on Tue, 2008-01-15 15:46.

Good idea. Execution needs work... takes too long to get it.

Submitted by pieter on Tue, 2008-01-15 15:51.

meh. theres was very similar student work a few years back for one show.

Submitted by vwray81 on Tue, 2008-01-15 17:23.

That's exactly what I thought of when I saw this.

Submitted by wgeddes on Tue, 2008-01-15 20:40.

not only that, it was a winning entry.

Submitted by bknowlden on Tue, 2008-01-15 23:45.

Yeah, wish i could find the link...
--
brandon

www.brandonknowlden.com

Submitted by sburns4 on Tue, 2008-01-15 16:50.

oh i get it. they can grow tropical fruits in what use to be arctic climates because of global warming.

how about growing an idea.

Submitted by spimic on Wed, 2008-01-16 03:33.

oooh...sometimes it takes a while....due to your lack of intelligence....

Submitted by sburns4 on Wed, 2008-01-16 11:11.

i take it you came up with the idea.

Submitted by ming the merciless on Tue, 2008-01-15 20:43.

Yeah I totally get it and it makes a point. I wonder if it would be more interesting if it went beyond fruit? Wine from Antarctica perhaps?

And my other concern is that it all seems pretty positive, all this lovely fruit that'll be available almost makes global warming something to look forward to. We can all hang on the beach eating mango...

Submitted by Wordnerd on Wed, 2008-01-16 04:58.

Exactly. who needs nasty ice, when lovely plants could grow there instead!

Submitted by vurtomatic on Tue, 2008-01-15 22:02.

This doesn't make me think about global warming at all.

chintan ruparel's picture
Submitted by chintan ruparel on Wed, 2008-01-16 01:35.

mmm...im hungry!!

~ old habits die hard, older ones never do ~

Submitted by john doe on Wed, 2008-01-16 04:47.

the arctic is getting a lovely place. why stop global warming? the whole idea is a complete wrong approach to that issue...

Submitted by dbrown6986 on Wed, 2008-01-16 14:59.

One Show Student Winner, 2006

http://www.oneclub.org/os/osc/showcase/?year=2006&id=4947

Submitted by pulchinela on Thu, 2008-01-17 10:49.

nice

Submitted by panasit on Thu, 2008-01-17 13:26.

Global Warming has tons of negative consequences to choose from to do an ad with, why focus on something that might even be positive.

I live in Thailand and it never snow here... but global warming may lead to snow in Thailand. If I do an ad showing snow in Thailand, hardly anyone will be bothered by it.

Anyone bothered by Kiwi being grown in Alaska?

-Tung
--good idea is enemy of great idea

Submitted by nealzen on Fri, 2008-01-18 05:46.

Ever tasted tomatoes from the netherlands? So have a try! So if they are tasty for you, you probably like kiwis from alaska, too.

Submitted by Wordnerd on Fri, 2008-01-18 09:09.

good point ;)