Climate Focus Polar Fruits: Kiwi

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007


Gorilla Lover's picture
Gorilla Lover
84 pencils

Nice photographs, decent concept, not sure if the campaign idea justifies all the executions.

JAMES FRAZER's picture
29 pencils

Good idea. Execution needs work... takes too long to get it.

pieter's picture
216 pencils

meh. theres was very similar student work a few years back for one show.

vwray81's picture
256 pencils

That's exactly what I thought of when I saw this.

wgeddes's picture
298 pencils

not only that, it was a winning entry.

bknowlden's picture
3647 pencils

Yeah, wish i could find the link...

sloppy4's picture
1494 pencils

oh i get it. they can grow tropical fruits in what use to be arctic climates because of global warming.

how about growing an idea.

spimic's picture
4 pencils

oooh...sometimes it takes a while....due to your lack of intelligence....

sloppy4's picture
1494 pencils

i take it you came up with the idea.

ming the merciless's picture
ming the merciless
190 pencils

Yeah I totally get it and it makes a point. I wonder if it would be more interesting if it went beyond fruit? Wine from Antarctica perhaps?

And my other concern is that it all seems pretty positive, all this lovely fruit that'll be available almost makes global warming something to look forward to. We can all hang on the beach eating mango...

Wordnerd's picture
6660 pencils

Exactly. who needs nasty ice, when lovely plants could grow there instead!

vurtomatic's picture
364 pencils

This doesn't make me think about global warming at all.

chintan ruparel's picture
chintan ruparel
1516 pencils hungry!!

~ old habits die hard, older ones never do ~

john doe's picture
john doe
1571 pencils

the arctic is getting a lovely place. why stop global warming? the whole idea is a complete wrong approach to that issue...

dbrown6986's picture
56 pencils
pulchinela's picture
1140 pencils


panasit's picture
687 pencils

Global Warming has tons of negative consequences to choose from to do an ad with, why focus on something that might even be positive.

I live in Thailand and it never snow here... but global warming may lead to snow in Thailand. If I do an ad showing snow in Thailand, hardly anyone will be bothered by it.

Anyone bothered by Kiwi being grown in Alaska?

--good idea is enemy of great idea

nealzen's picture
9 pencils

Ever tasted tomatoes from the netherlands? So have a try! So if they are tasty for you, you probably like kiwis from alaska, too.

Wordnerd's picture
6660 pencils

good point ;)

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